A look into the future of web development – trends to keep an eye on in 2023 !

Now more than ever, companies need to have a presence online. A website alone won't necessarily help a firm, though. Making your website distinctive is a difficult task. Ineffective functioning or a lengthy loading time would drive 42% of visitors to quit a website. Dynamic, scalable, and user-friendly websites are those that succeed.

Over the years, web development has established itself as a crucial component in the success of any organization or corporation. It serves as a window into your company and aids in its international expansion. Types of web development have advanced significantly from simple web pages to complex websites, enabling visitors to immerse themselves in certain subjects and engage in activities.

A powerful website or web app that adheres to current standards can be made by selecting the newest technology and trends. In addition to the website's useful functions, using the most recent web technology makes websites appealing and increases user engagement.

There are several options to integrate brand-new web development technologies into your company because they are developing daily. As a result, considering the top web development trends is essential for website development that can offer you an advantage over rivals and take advantage of recent developments in this field.

Growth Jockey strives to provide creative and future-proof solutions to support the growth of our clients by leveraging expertise in numerous sectors. To offer cutting-edge web services, we devote a lot of effort to analyzing industry demands and learning about the latest web development trends and innovative web development techniques.

This article will discuss the future of web development and the most recent web development technologies. The year 2023 will see the development of solutions to enhance user experience and SEO ranking.

1. Single-Page Application

One of the most significant future trend in web development is the single-page application. Users always want to load their pages quickly; they always want a quick experience. When an image won't load or takes too long, 39% of users will stop interacting with the content. For an average website, 47% of users anticipate a maximum load time of two seconds.

Making an attractive user interface is easy with a single-page application (SPA). It is a website or web application that loads as one page (document). Thus, it does away with the requirement for page refreshing while in use.

For instance, Gmail users don't have to wait for the website to reload. When you browse through your inbox, nothing will change, but once a new email arrives, the page will load with new information.

To give users a better UX experience, SPA is currently commonly used by numerous websites and web products. Single-page applications are created using JavaScript-based frameworks like Angular.

2. Blockchain Technology

Blockchain is a mechanism for storing encrypted databases. It stores information in blocks, as opposed to traditional systems, and then links those blocks together to build a chain. It provides many advantages, one of which is that it improves the security and accuracy of transactions.

This technology serves as the foundation for the digital currency Bitcoin. Because major payment systems opted to accept Bitcoin, the use of cryptocurrencies has increased significantly over the past 10 years. Over 34 million blockchain wallets were used by users worldwide in 2019.

Statista's research shows that by 2024, spending on blockchain technology will reach over $19 billion as more companies use it for identity security, data access, and validation. Some of the biggest businesses, like Alibaba, Microsoft, and Oracle, currently use blockchain technology.

3. Progressive Web Apps (PWAs)

Despite having its roots in website development from 2015, PWA is a common trend in web development today. In a nutshell, PWA acts as a bridge between regular web pages and native apps.

Without considering tablets, mobile devices accounted for more than 58% of all international online traffic in the second quarter of 2022. A business's mobile website should, in the opinion of 85% of adults, be just as good as the desktop website. It has never been more critical to transforming web applications into PWAs, given the rise in the use of smartphones and tablets for various online functions.

PWAs accelerate the loading of websites and make it possible for apps like Google Maps to work offline. They are used by businesses like Starbucks, Uber, Pinterest, and Twitter to enhance the user experience. Many more businesses will start to adopt it in 2023.

4. Dark Mode UI

Although it isn't an entirely new concept in web development, it is still prevalent. Instead of the more common black text on a light or white background, Dark Mode's user interface (UI) displays light-hued text on a black background. These technologies were incorporated into creating well-known web products like Twitter and YouTube.

95% of respondents to a survey acknowledged using the dark mode whenever it was possible. According to research, a minimum of 8 out of 10 people prefer to utilize dark mode whenever possible. Therefore, websites and apps will continue to offer dark mode user interfaces (UIs) in 2023.

As the dark mode decreases, the blue light output, eye strain and dryness are reduced. Additionally, it consumes less energy.

We at Growth Jockey know that a company's success depends on its ability to manage website personalization. As visitors anticipate a personalized experience, Growth Jockey assists you in keeping your promise to provide a seamless user experience to your customers.

5. Voice Search Optimization

Voice search has been around since 2011 when Google first launched it. According to Grand View Research, the market for intelligent virtual assistants like Alexa and Siri had record growth in 2019 and is expected to rise quickly.

A Statista analysis predicts that the global market for smart speakers will surpass 35 million US dollars by 2025. 55% of household appliances will have their voice assistant, according to a different report by Jupiter Research.

In addition to smart speakers, consumers are increasingly using their smartphones and Internet of Things (IoT) devices to search the web using voice commands. In other words, search engine result pages will start to prioritize and display results from voice searches more frequently. To prepare for voice search in 2023, businesses will focus on improving their offerings and content strategies.

6. Artificial Intelligence

For a few years now, artificial intelligence has been making its way into our digital lives, but as more businesses invest in technology, we are witnessing enormous advancements in its potential. Machine learning (ML) and natural language processing (NLP), formerly theoretical concepts, are now fully developed use cases.

Leading IT firms like Google, Microsoft, Intel, and Amazon have integrated AI functionalities into their ecosystems to improve the user experience.

Forbes reports that between 2018 and 2020, marketers' use of AI surged by 190%, with many of these bots operating inside Facebook Messenger, WhatsApp, and Skype rather than traditional chatbots.

According to a Statista study, the global GDP will increase by $15.7 trillion because of AI by 2030, and the market for AI software will generate $126 billion in sales by 2025. The future of web app development will be AI. The best examples of machine learning (ML) include chatbots, content generators, email marketing, and site design tools.

In 2023, AI chatbots will become more sophisticated to serve people better. Companies will accomplish this by utilizing machine learning, natural language processing, and information retrieval techniques to match user behaviour with bots better.

Growth Jockey has the expertise to implement the latest AI technologies in its projects. Our company can become your ultimate growth partner in the digital landscape.

To Sum Up

The needs of internet users will determine the future of web developers and how web development trends develop. Nowadays, many new technologies are geared toward enhancing security and user experience. The year 2023 will be yet another interesting one for new technology in the web development industry.

The way businesses communicate with their customers will change in 2023 because of these current advancements in web development. Your firm will stand out if you consider and implement the trends from the list above. You can get assistance from Growth Jockey with that.

If your company wants to stay on top of technological advancements, you'll need a technology partner who can keep your tech stack cutting-edge. During this digital revolution, Growth Jockey has been at the frontline. All around the nation, we provide our clients with top-notch growth options. To provide top-tier services, our knowledgeable marketing experts regularly stay abreast of the latest developments.

We can ensure your website constantly draws in and satisfies users by assisting you in keeping up with web development trends. Talk to our specialists right away if you're considering how to incorporate these trends into your website-building project.

At Growth Jockey, we are passionately committed to developing customised solutions that effectively address the key challenges faced by our clients across diverse industries. Regardless of the size of your company, whether it's a small-scale enterprise or a large corporation, you can now tap into the benefits of advanced web development. Take a decisive step towards unlocking the next level of growth for your brand by contacting us today!