Mastering Google and Meta Marketing: Tips from Experts

Google is the most preferred search engine in the world, claiming 83.49% of the market share. You can use Google to put your brand out there and connect with your target audience.

Meanwhile, Facebook and Instagram have over 2 million active users per month. Brands can use these platforms to build their online presence.

These platforms can be overwhelming due to their changing dynamics. Read this blog to find out what our marketing experts suggest. Find out about how to master Google and Meta marketing for business growth.

How Google and Meta Marketing Can Boost Business Growth

Both Google and Meta provide tools to improve your marketing and get better results. The Business Suite from Meta has tools to boost online visibility. Google also offers Google My Business, Google Ads, and other tools

With these tools, brands can:

• Improve their online visibility

Discovering your business is easier than ever with Google My Business. Sharing critical information on the platform helps reach more potential customers.

• Drive Traffic and Engagement

The tools offered by Meta and Google help businesses improve their SEO efforts to generate more website traffic. This ultimately leads to higher engagement and conversions.

• Build Brand Awareness

Utilising these tools with efficiency can help businesses present their brands to gain attention. In time, more awareness will translate into more sales for business growth.

Best Practices to Boost Conversions Using Google Marketing

Let us explore how to use Google marketing to upscale your business:

Embrace Google Ads

Google Ads, earlier known as Google Ad Words, is an advertising platform. Businesses can use Google Ads to promote and sell their products and services. Here are some tips to make the most of your Google Ads for maximum results.

• Perform extensive keyword research

Choosing the right keywords for your business to improve your ads is essential. Using the most searched keywords in your ad copy can have a significant impact on their visibility. It can increase the number of potential customers seeing your ads.

• Consider search intent while designing your ad campaigns

Make sure your ads are relevant to the audience you are targeting. Backlinko founder and SEO expert Brain Dean suggests that Google focuses on fulfilling the search intent of its users.

Before crafting your ad copies, identify your audience's problems. It will help you highlight the solution that matches their requirements and search intent.

• Analyse quality score

Quality score is a tool to measure the relevance of your ads. A high-quality score means that your ads have a higher chance of ranking. It is assessed based on keyword usage and optimisation.

You can use this tool to analyse where to make improvements to enhance your Google search engine rankings.

• Build a strong landing page for your ads

Even if your Google Ads perform well and audiences click on them, they must find your website valuable. All your efforts will be futile if you do not have an effective landing page.

Your landing page must have all the relevant information a visitor seeks to boost conversions.

Utilise Google Analytics

Google Analytics is a powerful analytical tool to assess the performance of your website. You can track visitor behavior, website visits, traffic sources, conversion rates, etc.

These significant insights can help you identify areas of improvement and refine your ad campaigns.

Avinash Kaushik, a Google marketer, says data is essential for improving digital marketing. Utilising Google Analytics is the key to a well-defined Google marketing strategy for improved results.

Leverage Google My Business

Google My Business can be a beneficial tool for businesses of all sizes, especially those with a physical presence. It's like a business directory that lets you display important information about your business.

You can organise your business listing to increase local search results and Google Maps visibility. These tips can help you utilise Google My Business well.

• Ensure that your business information is updated

You can provide the correct address, phone number, email ID, business hours, etc. and update them at regular intervals. You can include genuine pictures of your store or products.

You can even add multiple addresses if your business is at various locations.

• Make use of Google ‘About’ posts

‘About’ posts work like any other social platform. You can use texts and videos to give updates, make announcements, promote and showcase your products, and more.

• Pay attention to online reviews

Make Google reviews work in your favour by responding to all the comments. Thank users for their positive reviews and reply to negative reviews with an apology and assurance.

• Respond to your customers in the Q&A section

Google My Business also offers a Q&A section where you can connect with your potential customers, answer their queries, and more.

Tips to Leverage Meta Marketing to the Fullest

While you understand Meta marketing's meaning, learn to leverage the power of marketing on Meta for steady business growth.

Specify Your Target Audience

The first step to establishing yourself in the Meta market is to define your target audience. Segment your potential customers based on age, gender, location, and preferences.

Defining your audience will help you take a personalised marketing approach.

You can customise your Meta ads, tailor them to their preference, and boost engagement.

Adopt Retargeting Strategies

Remarketing is an effective Meta marketing strategy. You can analyse and target user behaviour based on their last action on your website or online store.

This way, you already know how they have interacted with your business or where they stand in their buyer journey. It helps you build a strategy to encourage them to take the next step.

Marketing specialist Luke Conrad suggests dividing your audiences by buying behaviour to tailor ads.

One of the best meta-marketing examples that take a retargeting approach is from the brand Madewell. The company utilises user activity insights to design an ad. It displays a pair of denim the user might have explored earlier, reminding them to try it at the store.

Utilising Meta Pixel can significantly enhance your retargeting strategies. It helps you track people and their actions while engaging with your business. For instance, the Meta ads they see before visiting your website, the webpages they explore, the products they view, and so on.

Utilise Meta Business Suite's Custom Audiences Feature

You can use Custom Audiences to focus your targeting and find your existing audience on Meta platforms. You can also utilise this feature to target and create a current user list based on

• Website Traffic

• App Activity

• Offline Activity

• Engagement

Make the Most of Video Content

Video content performs better compared to static content. That is why 54% of marketers consider video content valuable.

WordStream founder Larry Kim says video ads can relay more information and offer a more robust brand recall.

Make use of the different placement options on Facebook and Instagram.

Facebook Stories and Instagram Reels are some of the best ways to promote your brand and products. You can use videos to share stories about your company. Videos can also promote special things your company offers. They can help you launch a new product or show customer testimonials.

Optimise Meta Ads for Mobile

As a marketer, you might operate your Meta Ads manager through a browser. However, your audience primarily accesses the mobile app versions of these platforms and is often on the go. Therefore, your video content should be optimised for mobile viewing.

Include a catchy hook for the audience to grab their attention within the first few seconds. You can format the design to fit the screen better.

Implement A/B Testing

A/B testing or split testing can be beneficial to improve your marketing efforts. A/B tests allow you to compare ad versions and change certain variables. Frequently conducting A/B tests will help you analyse what will work for your audience and improve the effectiveness of your ads.

Meta Business Suite makes it easier to create A/B tests as they do not need third-party tools. They are frequently conducting A/B tests.

Wrapping Up

These were expert tips to upscale your Google and Meta marketing efforts. To improve your marketing strategies, use the tools on these platforms to understand your target audience better.

Partner with Growth Jockey to get expert help on your marketing campaigns. Work with us to create strategies that will help your business grow.

FAQs

1. What is Google My Business?

Google My Business is an online tool that allows you to create a custom profile for your business that appears on Google Search and Maps, highlighting your business hours and other critical information.

2. Are Google Ads worth the effort?

Google ads are to be one of the best tools to generate leads. Setting your ad campaigns properly will help you attract and send targeted leads to your website for higher conversion rates. Google ads allow you to focus on prospects searching for what you offer.

3. How does A/B testing benefit your marketing campaigns?

A/B testing various elements of marketing campaigns like ads, landing pages, email, and CTAs, among others, enables you to see which changes influence users' behaviour and which don't. As such, you can tweak your campaigns based on these changes to enhance the outcomes of marketing campaigns.