Marketing Automation - All You Need to Know !

Around 79% of companies automate their marketing initiatives. This should not come as a surprise – in today's day and age, an agile operational process advocates efficiency. And marketing automation helps companies eliminate redundancies in their efforts.

While 86.1% of marketers know the term, not all are unfamiliar with how to start marketing automation. Anyone part of the business world faces a similar dilemma. The struggle between technology and convention ultimately comes upon the senior management.

Before you decide whether you want to incorporate marketing automation in business processes, it is necessary to acquaint yourself with it. In this insight, we at GrowthJockey have outlined the most common doubts companies have before automating their marketing operations.

What Is Marketing Automation?

Marketing automation, or simply automation, is now a buzzword in every industry. Let's begin by understanding what this means for your company.

Marketing automation is using software and technology to automate repetitive marketing tasks. Social media campaigns, email and push notifications marketing, and targeted ads come under the automation umbrella.

Around 91% of marketing leaders consider automation essential for their operations. Businesses leverage such tools by automating tasks that would require manual and repeated check-ins. It can also help enterprises to scale their marketing efforts by allowing them to reach more people with less effort.

Not only marketing but companies have started adopting automation for other processes within their departments too. At GrowthJockey, we believe in the power of automation to completely revolutionise the way businesses work.

What Are the Marketing Automation Services Companies Use?

Many automation services, including email marketing, social media marketing, and lead generation, are available to businesses of all sizes. The type of service you choose will depend on your business goals and budget.

Here is an insight into the primary ways you can make use of marketing automation:

Email Marketing

Email marketing is a great way to stay in touch with your customers, keep them updated on your latest products and services, and promote sales and deals.

Social Media Marketing

With social media automation, you can easily schedule and publish content, track who's talking about your brand, and measure your results. Automating your social media marketing will save you time and help you get the most out of your social media efforts.

Lead Generation

Lead generation automation uses software to automate initial contact to qualifying and nurturing leads. This can help you to generate more leads in a shorter period and with less effort.

Advertisement Automation

This form of automation uses technology to enable the creation, placement, and management of advertisements. This can include everything from programmatic ad buying to using artificial intelligence to optimise ads.

Most companies use omnichannel automation or CRM automation to get the best results. The average ROI is 5.44 USD per dollar for marketing automation.

What Are the Benefits of Marketing Automation?

Here are the top ways marketing automation helps businesses:

Customer Experience

34% of marketers believe that automating marketing processes improves customer experience. Use marketing automation to send personalised emails, track customer engagement, and create a seamless customer journey.

Making CRM a marketing automation process can help boost your customer experience

Time Efficiency

It allows you to automate tasks and workflows, so your team can spend more time on strategic tasks. You can automate lead capture, email marketing, and social media.

38% of automated marketing leaders credit marketing automation for better efficiency of their marketers.

Data-Driven Decisions

Data suggests that 35% of surveyed leaders used marketing automation for better data-driven decision-making.

Automation helps businesses collect data about their customers and prospects and use it to make informed decisions about their marketing strategies. With marketing automation, businesses can track which marketing activities result in revenue and allocate their budget accordingly.

Market Segmentation

One of the most challenging tasks in marketing is understanding who your target audience is and what they want. This is where automation comes in.

Marketing automation software helps you segment your audience more effectively to send them more personalised and relevant content. Marketers segment their audience by making SEO part of marketing automation efforts.

This is important because it allows you to better meet your target audience's needs. Segmentation will also enable you to use your marketing budget more efficiently by targeting only those most likely to convert. GrowthJockey believes in the potential of automation and strives towards building a team of ever-ready experts that can help scale your brand.

Challenges to Marketing Automation

Here are a few of the challenges faced by businesses when implementing automation:

• Lack of integration

The need for integration between different software platforms can make collecting and using data challenging, leading to poor results.

• Lack of personalisation

Effective automation can help you send highly personalised messages to your leads and customers. However, a lack of personalisation can paint your brand as generic.

• Lack of flexibility

Automation makes it challenging to implement flexible market strategies, as coordinating conventional marketing initiatives with automated processes can be time-consuming.

• Non-immediate ROI

Automation costs can only be justified when you start seeing results. About 31% of marketers fail to attribute automation to ROI. However, a high ROI will come only with time and patience.

• Lack of experience

Successful automation strategies require knowledge and experience. Without expertise, it may be difficult to see immediate returns.

At GrowthJockey, we identify these challenges and provide solutions. The abovementioned challenges can be easily overcome with strategic planning and execution of automated processes with us.

How Can GrowthJockey Help with These Services?

Our dedicated team of growth experts at GrowthJockey will help your marketing team transform its strategies and operations.

The first step remains constant - we get to know you. After thoroughly analysing your marketing model, Growth Jockey pitches in 360-degree automation solutions.

There could be two scenarios in most cases. One case is that you have already automated your marketing operations. However, like 54% of marketing teams employing automation, you need help fully utilise its potential. In such a case, we provide you with custom strategies for automation and a team of ready-to-hire experts.

If your conventional marketing methods need an upgrade, GrowthJockey will not only undertake and impart a complete analysis of your strategies but also handle your automation services. 46% of survey participants told McKinsey that they accelerated their marketing automation efforts during the COVID-19 pandemic. If you have not hopped onto the bandwagon yet, you risk losing out to your competitors who can deliver products and services to their clients quickly and efficiently – all because of automation.

Wrapping It Up

Automation has been a hot topic in marketing for the last few years. And for a good reason - automation can save businesses time and money. However, irrespective of the positive data about marketing automation, it is natural to be afraid to begin.

As an entrepreneur or CEO, one understands the need to have an exemplary team that takes their ideation to execution in no time. Marketing automation is one such area that requires both time and expertise to implement.

One-third of company leaders expect automation to be the future of digital marketing. Hence, learning about automation isn't enough; try it first-hand.

At GrowthJockey, we are committed to delivering tailored marketing automation solutions that effectively address the critical challenges faced by our clients across various industries. Regardless of the scale of your business, whether you're a small-scale enterprise or a large corporation, you can now harness the benefits of advanced automation technology.

Take a proactive approach to unlock the next level of growth for your brand by reaching out to us today!