Growth

Key Strategies for Successful 360 Digital Marketing in Electronics

By Ashutosh Kumar

Explore dynamic 360 digital marketing strategies. These include SEO, content marketing, CRM, etc. Use them to maximise ROI in the electronics industry.

The consumer electronics industry in India will amount to $73 billion in 2024. This is due to companies' 360-degree digital branding.  

They engage customers across various touchpoints. These include organic search, social media, email, and paid ads. Nowadays, consumers discover products through one Google search. These touchpoints play a significant role.

SEO (search engine optimisation) is critical for building visibility during the organic search

Social media enables personalised engagement through targeted ads
Email marketing nurtures prospects throughout their buying journey
Paid ads on the marketplace convert prospects with buying intent

By unifying data across each channel, marketers can optimise budget allocation. They can also provide proper messaging that resonates with the target audience. This blog explores key actionable strategies. The electronics industry in India adopts them to execute multi-channel digital marketing campaigns.

Strategies for 360 Degree Marketing in the Electronic Industry in India

Here, we have listed the key strategies used by the well-known consumer electronics industry in India.

1. Managing Customer Relations

Managing customer relationships is critical for brands. It helps them provide excellent service, build loyalty, and turn customers into loyal advocates. Some tactics include:

Responding to queries and complaints
Offering referral and loyalty programs
Engaging with them on social media
Providing educational resources to ensure proper product usage
Collecting information from post-purchase surveys to understand pain points

BoAt relies on instant chat support for customer management. It also relies on an engaged social media presence. Their founder, Aman Gupta, also has a robust digital presence.

2. Building a Robust Website

A website is the initial platform for prospects to learn more about your brand and products. It is the foundation of any 360-degree marketing strategy. It serves to attract potential customers and engage prospects.

Key elements include an intuitive site architecture. It allows easy navigation through the buyer’s journey. Compelling product pages would highlight features, images, pricing, and actionable calls to action.

Have you ever had the chance to explore boAT electronic’s website? It is so much more than a virtual storefront. Their website pulls in customers with an interface and attractive visuals. A staggering 16.5 million people visited their website in November 2023.

One can find a product of their choosing, comprehensive details, and useful usage manuals seamlessly.

3. SEO

SEO enables brands to appear in search engine results for relevant queries. It increases visibility and website traffic. Brands focus on different high-search-value keywords that align with their products and content. These keywords are then infused in on-page elements like:

Page titles
Headings
Content
FAQs
ALT Text

Search on Google for the top Indian electronic manufacturing industry, you’ll see the top 3 are Godrej, Havells and Bosch. From an SEO perspective, these companies have used targeted keywords. They have also created quality content and obtained relevant backlinks. Paying for certain targeted keywords enhances their visibility.

4. Email Marketing

Email marketing nurtures customers through personalised messaging aligned with their journey. There are specific kinds of emails tailored to each purpose, including:

Welcome emails that hook new subscribers
Follow-up emails to remind customers
Lead nurturing emails that convert leads into paying customers
Newsletter emails to educate and inform

The electronics manufacturing industry segments emails to tailor communications on specific criteria, including:

Industry: Automotive, Healthcare, Consumer Electronics, etc.
Job Roles and Functions: Engineers, Managers, and Executives.
Purchase History: Emails based on consumer behaviours.
Company Size: Small Businesses, Mid-Sized Organisations, and Large-Sized Enterprises.

For example, Samsung India’s lifecycle emails guide subscribers from product explorations to purchases. Trigger emails re-target people who abandoned their carts with newer offers.

5. PPC

PPC (pay-per-click) is a form of digital advertising where advertisers pay a fee each time a user clicks on their ad. PPC ads appear on search engine results pages like Google. Usually based on keyword targeting, social media, and other sites.

When brands optimise PPC effectively, it offers a scalable way to reach customers with buying intent.

The key to success is choosing the right keywords to bid on that indicate purchase intent for your products. Then, continuously track and optimise campaigns based on their performance. Ad copies and landing pages are A/B tested to increase the click-through rate.

Imagine it is Diwali, and you are looking for good offers to change your home lighting. When you type ‘Diwali Home Lighting’ in Google, a paid ad by Bajaj Electrical may pop up to connect you with their products. In this case, they have monetised the keyword ‘home lighting,’ and you will get several offers from the company through ad campaigns.

PPC advertisements will provide instant results during Diwali. But, the effects might slightly wear off once the promotions end. So, it is ideal for scaling targeted reach during key launches, promotions, and festivities.

6. Content Marketing

Compelling content attracts and engages prospects by providing educational value. Tailored long-form and short-form content optimised with the right keywords earns organic traffic. Armour the content with actionable CTAs so consumers can make decisions at the end of the content.

Sony India, a stalwart in the information technology and electronics industry, creates various resources. They create blogs, guides, and videos optimised for electronics-related keywords. They amplify each asset's target audience through promotional copies on social media and email.

7. Leveraging CRM Platforms

A CRM system provides an organised way for businesses to manage customer data and streamline sales. CRM platforms collect customer information, enabling marketers to understand clients better.

Additionally, it can personalise engagement through data-driven insights. Get to know more about your customer interests and predicted buying behaviour.

A robust CRM system is essential for marketers to build effective strategies and nurture leads. If you are a marketer, Growth Jockey can help you develop an optimised CRM roadmap tailored to your business goals and customer pathways.

8. Campaigns on Social Media

Social media platforms are among the most engaging channels for brands. They use them to connect with their existing and potential customers. To maintain the connection, brands need social media strategies. Brands need to identify the right content and optimal posting time to resonate with the target audience.

The ultimate goal of any social media marketing strategy should be lead generation. Sales should also grow, fuelled by quality engagement. This requires closing any gaps in activity. For example, leaving negative feedback unanswered risks deterring prospects.

If there is a complaint in one of your Instagram posts about an undelivered product, engage with the customer. Talk more about it through DMs (direct messages).

To maximise social media success, brands must listen to their followers. They must join conversations and provide value through their content.

Businesses can thrive in this service marketplace with an always-on, customer-focused social approach.

Bottom Line

For the Indian electronic manufacturing industry, implementing a 360 degree digital marketing strategy is essential in today’s competitive mainstreet marketplace. These include SEO, email marketing, social media marketing, content marketing, PPC, and CRM.

Tracking performance after applying these marketing tactics can help a company maximise ROI. It can help them obtain a cohesive, metrics-driven approach. This blog has explored clear strategies and best practices. Electronics companies can follow them to execute integrated digital marketing successfully.

If you are in the consumer electronics industry looking for a comprehensive digital strategy, Growth Jockey can help you. Contact us today!

FAQs

1. Can Zoho Marketplace help in digital marketing?

Yes! Zoho Marketplace offers a variety of integrations and applications designed to help your digital marketing strategies. From CRM tools to email marketing solutions, it can be a one-stop solution to enhance your digital presence.

2. Which digital channels should be used by the electronic industry in India?

Social media platforms like Facebook Marketplace India and Instagram, combined with strategic SEO on Google, have been particularly effective for electronic companies in India.