For many years, the dynamic between manufacturers and retailers had been stable. The status quo ruled. These days are over with the rise of digital marketplaces, which have transformed the retail model. Manufacturers must transform their companies to deliver superior brand experiences across marketplaces by creating cross-functional teams; tailoring content; using data-driven experimentation and automation; and tapping into these marketplaces for insights for growth opportunities. This is how manufacturers can harness their superpowers for superior performance in the next wave of brand experiences.