In 2023, companies will have access to more data than ever before. Using data-driven insights, such as user behavior, preferences, and demographics, can help companies create content and creatives that resonate with their audience. This can lead to higher engagement, better conversion rates, and increased brand loyalty.

New technologies will continue to emerge that can enhance the design process. Companies that embrace these technologies, such as augmented reality, virtual reality, and artificial intelligence, can create more engaging and interactive content and creatives that stand out from the competition.

Consumers will continue to crave authenticity and connection with brands. Companies that focus on storytelling can create content and creatives that are more meaningful and memorable for their audience. This can help build trust and brand loyalty over time.

Using analytics, team-based sprints, and a data-driven procurement operating model to optimize spend, preserve cash liquidity, and reinvest the realized value across the organization. Reducing cost, mitigating social risks, and enabling supply chain network transparency. Taking full control over operational transformations and implementing lasting change for people and processes while achieving enduring growth