Join our Growth team for Amazon Marketing Specialist who will be responsible for ideation, implementation, and analysis of the best online marketing strategies for Amazon Advertisement campaigns (PPC)
Job Roles and Key Responsibilities:
Build actionable insights from Amazon and other marketplace data analytics that can be converted directly into strategy
Review competitor product listings to identify best practices, new product opportunities, and areas in need of improvements
Ability to spot trends and turn insights into actionable items
Monitor marketing performance and spend for keyword campaigns and product ads
Analyze sales performance on a weekly basis, prepare internal reports/monitoring of daily run rate, glance view rate, and conversion rate
Stay abreast of all changes to the Amazon platform; make sure the company is poised to benefit from any feature/product/tool releases to improve productivity and leverage growth opportunities
Business analysis and the ability to turn complex data into tangible reports
Forecasting and assisting our demand planning department with weekly reviews of product demand changes with the ability to adjust our procurement schedule
Own product pricing
ROI reviews on major promotions/initiatives
Full ownership of a discount/promotional calendar, set up all promotions across all brands, analyze details at the item level for profitability, inventory availability, and sell through
Develop and continuously refine an AMS/PPC strategy to drive profitable growth, making sure customer acquisition costs fit within our product margin model, connect with our team at amazon to ensure all paid efforts are running smoothly with emphasis on ROI, and manage products to include in Ads that align with company focus
Ability to turn Advertising data into an actionable dashboard
Analysis of advertising methods with an ability to bring new ideas and execute such ideas independently
Qualification & Experience:
Proven work experience as an Amazon Marketing Specialist. A bachelor’s degree in a marketing course.
4+years of experience required Hands-on e-commerce or online marketplace experience.
Knowledge of Amazon paid advertising experience (pay-per-click)
Digital Marketing Experience.
Excellent written and verbal communication skills.
Strong analytical and data interpretation skills.
Strong ability to multitask.
Advanced Excel Skill, Communication Skills, Analytical, Data Interpretation Skills, Digital Marketing, Project Management