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Performance Marketing (Google) > Sr. Manager/Director
Growth > Marketing
Growth
Gurgaon, India
Full Time
Job Description
We are seeking a Google Ads team lead expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics.
Job Roles and Key Responsibilities:
- Manage all aspects of Google Ad campaigns Create and optimize ad campaigns and paid search landing pages
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
Qualification & Experience:
- Bachelor’s degree in digital marketing or related field.
- 4+ Years of experience required
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Work from the office is mandatory.
- Tier- 1 college preferred candidate good communication skills
Key Skills:
- Google Analytics skill or analysis skill
- Must be Familiar with all the feature of Google Ads account
- Strong command on copywriting so he can add relevancy in his ads
- Must be strong in audience analysis and families with creating remarketing campaigns
- Understand his niche and having strong command on keyword, competition
- In case of display and video ads must have idea of audience for creative and video part
- Strong command on existing campaign
- Understand of landing page
- Must be familiar with tools like heatmap tools, analytics tools, keyword research tools
- Must be good in reporting
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