An Efficient Approach: How to Design a Lean UX MVP

The increasingly competitive nature of the digital product development space has increased pressure among design professionals. This has ushered in a collaborative process of design Lean UX. Based on an agile working method, Lean UX is a design strategy that minimizes the stages of the design process, reducing time and effort.

MVP stands for Minimum Viable Projects. These products are created by smaller companies, or start-ups, with limited features to minimize risks. These fit well into the Lean UX efficient approach to working. The general MVP methodology is Build, Measure, and Learn. This includes repeating the process based on the learnings.

A Lean UX MVP is a complete final product that people can use. Combining Lean UX with MVP allows design professionals to add products of value to the market in a short amount of time. Let us look at how companies and designers can go about this process.

Do Not Start With an End Vision

One of the first processes of designing UX is to envision a final product. Professionals jump ahead of the process since it is the eventual goal. But this method of designing UX stifles innovation and creativity, according to professionals.

There are several ways of reaching a desired result. Sticking to one may hinder your process of design. Designers may begin on one path without considering others, meaning they miss out on all these potential solutions and fall short in the one they come up with.

When designers let go of these core processes of designing UX and instead focus on bringing light to the product's true nature, an efficient approach is formed. This gives birth to a shared understanding of the actual product experience.

Professionals designing UX need to understand the needs of the users and the company for which they are creating the minimum viable products. Changing this important factor of UX design may be daunting, for sure. Thus, external technical professional agencies, such as Growth Jockey, can help companies formulate the stages of the design process.

User-centered and User Focused

Before beginning the processes of designing UX, the designer must have a firm understanding of the problem they are to solve. The initial process of creating the minimum viable products would be to solve the face of the problem. However, in this situation, designers and companies need to remember the core of the problem.

This may be why this product is wanted or how this product may change lives and lifestyles. By focusing on the users’ needs and not what the product will look or work like, UX design can achieve a better response.

Companies should challenge stereotypes and assumptions. Let the focus of the process of design be the pain point of the customer. This can be any state or place where a customer feels a void – organizational, health, lifestyle, work, or otherwise. Create your Lean UX MVP to solve this pain point, partially or fully. You will have a functional idea up and running in no time.

Test and Retest

Once an initial idea has been decided, the most efficient approach would be to start testing the solution. Collect suggestions, responses and comments on the initial idea before stepping into the processes of designing UX. Polishing the minimum viable product is not the goal at this stage.

The first presentations can start with semi-functional mockups or even slide decks. Letting people understand what you stand to offer is the very important core process of designing UX. It has to come before the final MVP.

The responses and comments gathered at this stage can easily be used to map out user journeys in your prospective Lean UX MVP. Designers will get a better understanding of what the users desire in the product and make this the factor of UX design. In the core processes of UX design, mapping how a client will get from points A to B is essential. The user inputs gathered at this presentation stage may help designers understand if they need to be added or counting excess of these steps needed.

The core pain point itself might change, too. With active feedback and iterations of the product idea and design, the company may be able to create a high-quality MVP.

Investigate your Possibilities

Designing UX means listing all the features that your product will house in itself. After the round of initial inputs, it would be wise to rethink these features according to what the users desire. This comes from what the primary user comments express about their needs for the product.

Customers are not meant to hand over the features they want directly – that is one of the stages of the design process. The customer will tell you what benefit they desire. The designer has to decipher this benefit then and create or add features to the product that will reap these benefits. There can be many ways in which one benefit can be reached.

Once a list of possible features is created, the design team can begin to sort ideas into technical feasibilities and finalize the ones that will go into the product. Professional agencies like Growth Jockey can greatly improve your customer interaction process. With the user of AI, Digital Marketing and additional Business Acumen, Growth Jockey can help create seamless interactions and conduct data analysis.

Begin with Prototyping

The Lean UX and the MVP processes focus on building the actual product rather than ideating. Thus, once the stages of the design process have been cleared, it is important to start building the prototype of your product.

Try to achieve the highest efficient approach by using a minimum number of features. Professionals have deciphered that a product with 7 features, plus or minus 2 is apt. Anything beyond this band can cause confusion and disturbance for the user.

The main factor of UX is the product’s return on investment, which every designer focuses on. Growth Jockey works with a team of user interface and user experience experts who can easily guide and aid you in making your minimum viable product. This will develop into the next stage – primary feedback.

Learning and Implementing

Quantitative feedback and qualitative comments must lead to a process of learning and iteration. Lean UX MVPS are a process rather than a final product or a result. Improved versions of the product must keep going back to the consumer regularly.

Each iteration will become a process of design. With direct consumer feedback, the iteration can be sent out for testing within a production space or a test group of users. Based on qualitative responses from this group, the company can decide if the new iteration is ready for a larger production scale. The production environment, however, will provide quantitative inputs.

Ask people what works and what doesn’t. Use it at its face value, and you have a new product with customers already waiting in the market.

To End With

The core processes of designing UX do not stand easily with creating an MVP. However, to make the processes of designing UX more efficient, Lean UX MVPs hold a strong hand above product design methods. The result of this process will also help best serve the customer.

Lean UX MVP is a factor of UX that can be implemented repeatedly to create an optimal product. With the cycle of iteration, feedback, and prototyping, the company begins to learn from its customers and its users. The result will be pleasurable solutions that relieve pain points.

The process is much less wasteful, time efficient, and surprisingly innovative. Expandable to great scales, Lean UX and Lean UX MVPs stand as the perfect platforms for start-ups to build a customer base, launch a product into the market, and constantly interact with the consumer palace. It helps you test your hypothesis in the real world.

At Growth Jockey, we are committed to delivering tailored solutions that effectively address the critical challenges faced by our clients across various industries, ultimately enhancing the user experience. Regardless of your company's size, whether it's a small-scale enterprise or a large corporation, you can now leverage advanced technologies to optimize your user experience. Take a proactive step towards unlocking the next level of growth for your brand by reaching out to us today!