Growth

Brand Growth Strategies for Ed Tech Companies

By Ashutosh Kumar

Brand awareness is vital for Ed Tech companies at present. This blog will share the best brand growth tips to sustain your company in the market

The Ed Tech industry in India has seen exponential growth in the past few years due to the acceptance of online modes of education post-pandemic. As per research, the annual growth rate of the Ed Tech industry in India will be 13.7% between 2023 and 2028. The Ed Tech industry has a predicted valuation of USD 14.1 billion.

The exponential brand growth of some of the Ed Tech companies can be attributed to the positive involvement of students and institutions. Also, this already saturated market's rapid growth indicates its tremendous opportunities.

However, it would help if you had an effective digital marketing strategy to see magnanimous brand growth in this sector. A well-defined digital marketing strategy using data analytics can help Ed Tech companies generate leads and drive growth.

Growth Jockey has helped many Ed Tech companies to set a robust footing in the Indian market. We have culminated the best brand growth strategies from our years of experience and presented them in this blog.

Why Should Ed Tech Companies Take Digital Marketing Seriously?

Digital marketing entails various online media and tactics to reach and engage your target audience. As per research, 91% of companies use digital marketing to achieve a broader client pool. As per another research, 65.7% of the global population uses the internet.

Through these statistics, one can assess the giant client pool an Edtech startup can reach using digital marketing. This reach can help you discover new audiences, especially those searching for your services. Educational institutions constantly search for educational platforms to help their students improve their skills.

Students, too, individually do so for the same purpose. Therefore, keeping an online presence is vital for an Ed Tech company’s growth. A robust digital marketing strategy can help in the following manner:

Building Credibility

Digital marketing helps an Ed Tech startup pitch personalised content to its target audience. Such personalisation increases qualified leads and conversions. A solid call to action gives accessible opportunities for educational institutions. Thus, promoting your brand and getting more registrations becomes easier.

Sharing personalised original content imparts honesty and hard work, which helps build credibility. To build credibility, work on building expertise and be transparent. Communicate your goals clearly while taking every professional liberty to reach your audience.

Higher Conversion Rates

Digital marketing strategies offer an extensive reach to your target audience. Ed Tech organisations can reach out to students and educational institutes through social media sites, online posters and banners, emails, etc.

These efforts can generate substantial traffic and increase the number of conversions.

Cost-Effectiveness

Brand growth through digital marketing is cost-effective compared to traditional marketing methods such as TV and billboards. Marketing strategies like email marketing and social media marketing can drive up conversion rates for a much lower price.

In 2022 alone, email marketing achieved an open rate of 48.69%. Through social media marketing, Ed Tech companies have garnered 3000 to 3500 organic leads with an average conversion rate of 2% to 3% in 2023.

Improving SERP Ranking

Digital marketing tactics and social media presence can help you rank better on search engine results pages (SERP).

By ranking higher, Ed Tech marketers can pitch their services to people interested in the brand and pursue their leads.

Ease of Feedback

Instant feedback is one of the best parts of using digital marketing for Ed Tech. Companies, too, can convey their messages to the target audience quickly and record their response. Such instant feedback can help optimise one’s digital marketing strategies. Instant feedback mechanisms can also help improve content quality.

This feedback mechanism also provides the creative space for companies to experiment. Such experimentation can help amp up your digital marketing strategy.

Effective Brand Growth Strategies

Here are a few effective brand growth strategies for Ed Tech companies:

Educating Target Audience with Content Marketing

In the sphere of Ed Tech content marketing, plenty of untapped information can be relayed to your target audience. Offering quality content about such information can generate a lot of website traffic.

Sharing quality content fosters trust and convinces visitors to invest in your services. Sharing such content is called content marketing. Many Ed Tech giants like Coursera leverage content marketing to share quality content.

For content marketing, pick a niche and post blogs, infographics and eBooks. Posting blogs and eBooks will help you gain dominance in the market. You can outsource your content marketing project to digital marketing agencies.

This is one of the most effective ways to steady brand growth. You can gain organic growth through these efforts and use paid ads to promote pieces that are doing well for you.

Use SEO to Drive Organic Traffic

With hundreds of Ed Tech websites worldwide, SEO (search engine optimisation) is the parameter that can determine your success. It is one of the fundamental digital marketing concepts for Ed Tech that helps generate qualified leads by offering a high-quality user experience.

You can offer much content with meta titles, meta tags, and relevant keywords for search engine optimisation. Backlinks are another way for Ed Tech companies to optimise their off-page SEO footprint. It helps search engines to understand that your website is reliable.

Engage Your Social Media Audience

Over 60% of youngsters in India use social media for over three hours every day, and more than 33% of these users are college students. Therefore, social media presents an excellent opportunity for Ed Tech companies to engage with their target audience.

As a marketer for an Ed Tech, you must first choose the right social media platform. In India, most pupils use Facebook, followed by Instagram in 2023. Start creating content after you lock down on your target social media platform.

Your content should be fun and engaging, providing real value to your users. You can also invest in ads to build brand awareness. Social media advertising paired with organic content is more cost-effective.

Creating a consistent brand experience through social media can help boost conversion rates.

Leverage the Power of Paid Marketing

Paid marketing can enhance your Ed Tech digital marketing efforts. You can invest in essential keywords for your website to attain a higher ranking.

There are many advantages of paid advertising for Ed Tech startups. It boosts your brand awareness and is measurable. Paid advertisements give you instant exposure as well. Here are a few advantages of paid advertising for EdTech startups

It boosts well-performing content
Wider audience reach
Greater brand awareness
Better exposure

Segment Your Email Marketing Campaigns

Email marketing campaigns are a fantastic way to share personalised content. You can use email marketing tools like Drip to automate your marketing campaigns. You can build email templates and create lead-generation forms.

These tools can also provide the data to run the required data analytics for your campaign. Segmentation is an excellent way to improve the effectiveness of your email marketing campaign.

Segmentation will help you to divide your email list into various customer lists. For example, you can separate lists for students in different grades. Or, you can create different lists for different college specialisations.

Next, you can send personalised emails to each list. For instance, you can send emails about crash courses to students.

Video Marketing

Video marketing is fantastic to showcase your products and services to potential customers. Storytelling videos are good ways to introduce your brand to your potential customers. As per Hubspot, 36% of marketers use video marketing to increase reach and conversion rates.

Video testimonials can convert your leads into future customers. Using video testimonials on landing pages can prove your success. Live video streaming is another great way to attract new audiences.

Omnichannel Marketing

Omnichannel marketing is a customer-centric approach to delivering a unified and consistent brand experience. Such marketing opens new distribution channels while nurturing relationships with your target audience.

Facebook, Instagram and YouTube are good for omnichannel marketing. Email is also an effective medium apart from social media platforms. Regardless of the platform, omnichannel marketing in Ed Tech ensures a higher success rate.

Wrapping Up

For Ed Tech in India, investing in brand growth strategies has become imperative. Various brand growth strategies can boost brand awareness in the long run.

You can leverage the power of SEO and use social media to interact with potential customers. Sending personalised content to your audience through email marketing is another great tactic.

Businesses may gain domain authority and improve their search engine ranking. Ed Tech firms must also invest in paid marketing for better ROI and invest in their growth to sustain in a competitive environment.

Growth Jockey has been empowering the education sector with innovative Ed Tech solutions. We can contribute to your brand growth through our new-age ideas and technology if you are an Ed Tech startup or an established Ed Tech company.

Frequently Asked Questions

1. How do you generate Ed Tech leads?

Companies should invest in digital marketing strategies like SEO (search engine optimisation), SMM (social media marketing), and content marketing to generate leads in Ed Tech. These tactics help you reach qualified audiences.

2. Why is storytelling an excellent way to generate leads in Ed Tech?

Storytelling, especially video storytelling, can keep your audience’s interest piqued. Storytelling helps your target audience find your content and your company's vision relatable.