Crafting Effective Electronics Demand Generation Campaigns

Demand generation is central to growth and helps improve your brand’s competitiveness. After all, it revolves around generating a need for your product or service.

A well-implemented demand gen campaign can provide an unending stream of quality leads. Beyond attracting leads, these campaigns boost brand awareness. They also build trust and meaningful connections with your audience. All these have a huge impact on helping businesses succeed and earn revenue.

In fact, 70% of marketers use demand gen to improve conversion rates and campaign results.

Unlike lead generation, demand gen spans the entire buying cycle. It can include everything from lead magnets to content distribution. It can even show you how to identify your audiences.

So, let’s learn about the meaning of demand generation. Here are some of the top result-driven demand-generation marketing strategies.

Proven Strategies to Craft Demand Generation Campaigns That Deliver Results

Demand generation is creating top-of-funnel awareness about your business. It involves potential customers not in the buying cycle at this stage. So, don’t wait for your audience to realise they need your product. With demand gen strategies, prove your value and convert them into customers.

For instance, a demand gen campaign involves educational blog posts, free resources, and webinars. This helps to engage and convert prospects. It allows you to create a pipeline of qualified leads ready for the sales team to convert into customers.

At Growth Jockey, we help businesses craft demand-generation strategies. This is useful to increase brand awareness and trust. Here, we have narrowed down some strategies to improve brand presence. These can also help you generate better ROI in India's electronic industry.

1. Offer Informative Content

Did you know 81% of shoppers research before buying a product?

So, to attract customers, first, find ways to inform them. This is where informative content can be a game changer in finding potential leads. Plan content campaigns based on your customer’s pain points and interests to grab their attention.

The intent-focused data to understand what information your customers are searching for online. For instance, you can offer blogs, case studies, e-books, and electronics-specific news to inform the target audience.

You can create customer and SEO-friendly content using relevant keywords. For this, use keyword research tools like Google Keyword Planner or SEMrush to search competitive keywords in the electronics industry and use them in your content.

Almost every B2C business today uses content marketing to educate their users.

Let’s consider boAt, for example. They publish blogs, informative e-books, and relevant case studies to educate customers. It informs the customers and helps them gain a first-page position on search results.

2. Hosting an Engaging Webinar

Demand generation is about connecting with your customers and establishing a rapport. You can do this by hosting engaging webinars to connect with customers.

Using a webinar as a platform, you can showcase your products to potential customers. Further, you can also use the feedback received from your customers during webinars to improve your products.

Webinars also add a personal touch that many digital marketing channels lack. Statistics indicate webinars offer around a 55% conversion rate. It is great from a demand generation point of view for the information technology and electronics industry.

Take a hint from Sony Electronics. The company hosts webinars on almost all possible occasions, from product launches, demonstrations, and user interfaces to panel discussions.

3. Partner with Industry Leaders and Influencers

Influencer marketing is another great way to push your demand-gen campaign. You can partner with leading influencers in the industry, such as the Indian electronic manufacturing industry. This way, you can make your campaign visible to a broader audience.

Increased influencer marketing spending brings higher engagement rates. According to the study, even a 1% increase in this marketing strategy helps boost about 0.5% of the engagement.

However, the magic lies in finding the right influencer with a similar audience base and tone to your business. Often, businesses fail to connect with the right influencers, resulting in wasted efforts. Hence, proper market research is necessary before collaborating with the influencer.

4. Podcasts to Stir Demand

Statistics show India ranks third in the podcast industry, with an estimated 150 million audio-streaming consumers. By 2023, there will be around 464 million podcast listeners, and the industry will grow to $4 billion. So, it opens opportunities to reach out to the masses and generate demand.

Moreover, podcasts are passive media, which allows your audience to listen to them as they do chores, walk or drive to work. It means people can save time they would need to read blog posts or watch videos.

You use podcasts to increase brand awareness and connect with audiences seeking electronic products.

Creating thought leadership content is the best way to generate demand through podcasts. Make connections with industry leaders and team up with other platforms and influencers. This lets you position yourself as a thought leader in an electronics brand and improve authority.

5. Content Syndication

Content syndication is one of the best ways to power up demand-gen campaigns. It involves distributing content that you have already published on your platform to get republished on other websites. As a result, it allows you to target multiple marketing channels per your budget.

The top concerns about content syndication are content duplication and other websites drawing traffic from original posts.

To avoid this, demand-generation executives use SEO-specific practices like canonical links. These links point search engines to the original content published on your website. With this, you can rest assured that the original article, not the syndicated one, appears on search rankings.

But it will work well only when the syndicating site uses the rel=canonical tag.

Growth Jockey helps businesses find top content and syndicate it on different marketing channels. It lets your campaign message reach targeted audiences.

6. Review, Test and Improve Demand Gen Strategies

To increase your chance of reaching high-quality leads, follow a proactive approach throughout your demand-gen campaign. It requires you to review your strategies and find the best-performing campaigns.

If some content or campaign is doing well, promote them more to get qualified leads. Take measures to test new content variations and improve campaign copies until they gain traction. Measure and monitor the KPIs you set for demand-generation campaigns over time.

Also, take feedback from your campaign’s qualitative results. Consider the opinions of your sales and marketing teams, who connect with the leads resulting from the campaign. It will allow you to understand the lead's response and their expectations from your marketing efforts.

Parting Thoughts

Just because your audience doesn’t know they need your product doesn’t mean they won’t need it. This is where demand gen comes into play. Demand generation can drive long-term brand awareness and client trust. It helps establish a steady flow of high-quality leads and increase returns.

Demand generation strategies may take time and feel like a leap of faith. But, with consistent efforts and planning, you can impact your business.

At Growth Jockey, we help businesses create effective demand-generation strategies in today’s dynamic electronics manufacturing industry. We empower your teams with expertise and insights to drive brand success.

FAQs

1. Why invest in a demand generation strategy?

The most obvious reason to invest in demand generation campaigns is that they improve lead quality. 52% of marketers believe a data-driven demand generation strategy helps get better quality leads.

It also helps increase brand awareness and offers insights on how and where to use your resources. That way, you can optimise your time and investments like never before. Demand generation is the most successful long-term strategy to improve profitability and ROI.

2. What is an example of demand generation vs lead generation?

Demand generation creates awareness about the company’s products. It also allows marketers to reach new audience markets—for instance, blogging and creating resources for your audience to educate and help them succeed.

On the other hand, lead generation is when you turn prospects into hot leads who are ready to become customers. For example, use lead magnets like gated content (whitepapers, books, coupons, discounts, or other time-sensitive deals) in exchange for the prospect’s contact details (email, phone number, etc.).

3. Is SEO a demand generation?

Search engine optimisation (SEO) is a bottom-of-funnel demand generation strategy. Creating blogs and landing pages with specific keywords showing purchase intent can involve content marketing strategies.