How Is 360 Digital Marketing Different From Digital Marketing? Know the Difference

If you are familiar with digital marketing, you know exactly how dynamic it is. The strategies that were successful yesterday have become obsolete today. With the unprecedented evolution of technology, businesses can’t afford to remain stagnant. They have to adopt different types of marketing to stay relevant.

If you, too, own a business, you need an eagle-eye view to grow in such a fiercely competitive market. That’s where 360 digital marketing comes in. This piece will explain how 360 marketing differs and how Growth Jockey can help you.

What is 360 Digital Marketing?

A 360 marketing strategy is like the secret ingredient in a chef's recipe. It ties all traditional and digital marketing flavors together to create a perfectly crafted experience for the audience. It's like a choose-your-own-adventure book, but instead of a book, it's your customer's journey, and they can enjoy it on any device or platform they like.

Imagine seeing an ad for a burger from a well-known brand on a billboard while driving to work. Then on your lunch break, you see the same ad on your Instagram account. And when you get home and swipe through YouTube videos, you watch the same burger ad on YouTube. It's like a full-course meal of marketing!

That's why Growth Jockey recommends adopting 360 digital marketing along with other different types of marketing.

360 Digital Marketing vs. Digital Marketing: What's the difference?

360 Digital Marketing is the way to go if you want to elevate your digital game! This comprehensive approach covers all the bases, from SEO and PPC to social media and email marketing.

Think of it as a 360-degree view of your customer's journey, allowing you to understand their interactions with your brand and optimize your strategy accordingly.

Not only is it more effective and integrated, but it's also more personalized and targeted. Plus, it's a cost-efficient solution that will save you from throwing money at random tactics.

On the other hand, traditional digital marketing often leaves a lot to be desired by only focusing on one or two specific areas. Don't just dip your toes in the digital pool; dive headfirst with 360 Digital Marketing!

Now, if you are wondering how 360 digital marketing is different, here's a quick snapshot:

360 Digital Marketing :

Takes integrated approach

360 Digital marketing is a comprehensive approach covering all digital marketing aspects. This ensures all the different digital channels are integrated and working together to achieve the overall marketing goals.

360 digital marketing includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

This approach is designed to give a complete view of the customer journey. It also helps understand how they interact with the brand across different channels.

Digital Marketing :

Takes standalone approach

Digital marketing focuses on one or a few specific areas of digital marketing, such as SEO or PPC.

This approach typically only uses one or a few select channels for marketing the brand rather than a comprehensive approach covering all channels.

Moreover, there might not be proper synchronization between different aspects. This can result in a lack of integration between them. It can also lead to a lack of visibility into the customer journey across different channels.

360 Digital Marketing :

Utilizes all digital channels

360 Digital marketing utilizes a variety of digital channels, including social media, email, and content marketing.

This approach ensures that the brand reaches customers through multiple channels. It also ensures different tactics work together to achieve the overall marketing goals. This allows a more comprehensive view of the customer journey and how they interact with the brand.

Digital Marketing :

Utilizes one or two digital channels

Digital marketing may only use one or a few select channels, such as social media or SEO. This approach can result in a lack of reach and visibility for the brand across different channels.

Moreover, a lack of understanding of the customer journey across different channels might also arise.

360 Digital Marketing :

Offers a 360 view of your business

360 Digital marketing offers a holistic view of the customer journey and their interactions with a brand.

It considers all the different touchpoints where customers interact with the brand. Examples are website visits, social media engagement, and email interactions.

This allows a complete understanding of the customer journey and how it can be improved and optimized.

Digital Marketing :

Does not offer a holistic view

Digital marketing looks at specific interactions or touchpoints with a brand, such as website visits or social media engagement.

This approach can result in a lack of understanding of the overall customer journey. Also, businesses might not clearly understand how different touchpoints interact.

360 Digital Marketing :

Better optimizes opportunities

360 Digital marketing provides a full analysis of the digital marketing strategy and its effectiveness. This includes identifying areas where it works well and areas that need improvement. This allows for continuous optimization of the strategy to ensure it achieves the desired results.

Digital Marketing :

Does not have much room for optimization

Digital marketing may only focus on individual tactics or campaigns and their performance rather than analyzing the overall strategy and how different tactics work together. This can result in a lack of understanding of the effectiveness of the overall strategy and how it can be improved.

360 Digital Marketing :

Focuses on the customer's entire journey

360 Digital marketing can lead to a more integrated and effective digital marketing strategy. All channels and tactics work together to achieve the overall marketing goals.

This approach ensures that the customer journey is considered across all channels. It delivers a seamless and cohesive customer experience.

Digital Marketing :

Focuses on a select part of the customer’s journey

Digital marketing may not consider how tactics work together in the overall strategy and how you can optimize them. This approach can result in a lack of understanding of how different tactics interact and how they can be optimized to achieve the overall marketing goals.

360 Digital Marketing :

Ensures measurable ROI

By utilizing data, 360 marketing can measure key performance indicators (KPIs) such as website analytics, customer surveys, and social media metrics.

Additionally, 360 digital marketing can measure the impact of traditional advertising methods by integrating offline elements. This allows for the creation of tailored and effective marketing campaigns.

Digital Marketing :

Calculating ROI can be challenging

As each digital marketing platform is utilized as a standalone, getting a holistic ROI is challenging. While one of your strategies is working and the other is not, getting a clear idea about ROI isn't easy.

360 Digital Marketing :

Cost-effective

360 digital marketing offers a more cost-efficient solution. As a comprehensive approach allows for optimizing all aspects of the digital marketing strategy, it's best suited for SMBs and startups.

Digital Marketing :

A bit expensive

Digital marketing may result in higher costs. Specific tactics or campaigns may need to be repeated or improved separately rather than as a part of a cohesive strategy. It’s suitable for big enterprises.

360 Digital marketing is like having a Swiss army knife for digital marketing, with all the tools you need to succeed in one place. It's like having a personal digital marketing assistant that can predict and anticipate your needs.

It provides you with a more personalized and targeted approach. So don't settle for traditional digital marketing that leaves much to be desired. Embrace the future and level up your digital game with 360 Digital Marketing.

Wrapping up

360 Digital marketing is rapidly gaining attraction as businesses are increasingly taking a holistic approach to their growth. At Growth Jockey, we assist businesses in taking-on the modern business problems.

If you, too, are running a business or managing a marketing department, you can use 360 digital marketing to craft effective strategies that deliver results.

We are just a call away if you want more information on 360 digital marketing or need help strategizing. Feel free to reach out; we can surely develop some helpful solutions.

At Growth Jockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us and unlock the next level of growth for your brand. Our team of experts is ready to help you achieve remarkable results in the digital landscape.