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How to Build Strategy for 360 Digital Marketing

By Ashutosh Kumar
To leverage the full potential of 360-degree digital marketing, you need to have a comprehensive strategy in place.

Digital marketing is a term that's quickly become ubiquitous in today's business world. But what does it mean? Put simply; digital marketing is the use of technology and strategies to promote your products and services through various online channels. This can include anything from search engine optimization (SEO) to social media marketing. However, it takes a lot more than just throwing up a few posts to make your digital marketing successful. To take advantage of 360 digital marketing, you need to have an effective strategy in place. In this article, we’ll look at some of the key elements you should consider when creating your strategy for 360 marketing success

After all, Growth Jockey's team of innovators, changemakers, and thought leaders are always there to help!

Defining your target audience

A close-up view of a graph or chart about a target audience, with a magnifying glass on top

When you are planning your digital marketing strategy, it is important to take the time to define your target audience. This will help you determine what kind of content to create, what platforms to use, and how to allocate your budget.

There are a few different ways that you can go about defining your target audience. The first is to consider who your product or service is for. If you sell products for businesses, then your target audience is likely business owners or decision-makers. If you sell products to consumers, then your target audience is likely individuals.

Once you have considered who your product or service is for, you can then start to narrow down your target audience by other factors such as age, gender, location, interests, and so on. By taking the time to drill down into who your target audience is, you will be able to create a more effective digital marketing strategy that resonates with them.

Researching your competition

A computer screen displaying the word "Competition" in a large, bold font. The background is white.

Researching your competition is a crucial part of developing a digital marketing strategy. Without understanding what your competitors are doing, creating a campaign that stands out from the crowd won't be easy.

Here are some tips for researching your competition:

  1. Use social media to your advantage. Check out what your competitors are posting on their social media channels and look for patterns in their content strategy.

  2. Google them. Use Google to search for your competitors and see what kinds of results come up. You can also use Google AdWords to get an idea of the keywords they are targeting.

  3. Check out their website. Take some time to explore your competitor's website and see what kind of messaging they are using. Also, look at their website design and see if there is anything you can learn from it.

  4. Sign up for their email list. This provides you with an insight into the type of content they are sending out to their customers and subscribers.

  5. Ask around. Talk to people who have used your competitor's products or services and get their feedback. This can be extremely valuable in understanding what sets them apart from other businesses in the industry.

Creating buyer personas

A diverse group of people or target audience gathered around a ruler on the ground.

If you want to create a digital marketing strategy that works, you need to start by understanding your audience. Who are your target customers? What do they care about? What motivates them?

Creating buyer personas is a great way to get to know your target customers. A buyer persona is a fictional character that represents a specific type of customer. You can use buyer personas to help you understand your target customers’ needs and how you can best reach them.

To create buyer personas, start by collecting data on your current customers. You can use surveys, interviews, and customer data from your website or CRM system. Once you have this data, you can start to create profiles for each of your persona types. Include information such as their demographics, motivations, and goals.

Once you have created your buyer personas, you can use them to help guide your digital marketing strategy. Keep your personas in mind when creating content, planning campaigns, and designing your website. By understanding your target customers, you can create a digital marketing strategy that will be more effective and successful.

Outlining your content strategy

A red paper airplane on a white piece of paper with the text "Content Strategy
A content strategy is a plan for how you will create and curate content to achieve your business goals. It should answer the following questions:

  • What type of content will you create?

  • Who will create it?

  • When will you publish it?

  • Where will you publish it?

  • How will you promote it?

  • What are your goals for each piece of content?

Creating a content strategy is the first step to a successful digital marketing campaign. By outlining your goals, target audience, and the types of content you will create, you can ensure that your campaigns are aligned with your overall business goals.

We, here at Growth Jockey provide out-of-the-box customized solutions & content strategies that align with your business goals and assist in business growth.

Incorporating SEO into your digital marketing strategy

A person working on a laptop computer at a desk. The person is focused on the screen and their fingers are typing on the keyboard.

As the world of 360 marketing continues to evolve, so too must the strategies we use to reach our target audiences. One such change that has taken place is the increased importance of SEO in the realm of digital marketing. To stay ahead of the curve and ensure that your website and content are being seen by as many people as possible, you must incorporate SEO into your digital marketing strategy.

There are several different ways you can go about doing this, but some key methods include the following:

  • Researching and using relevant keywords throughout your website and content

  • Ensuring that your website is mobile-friendly and responsive

  • Creating high-quality, original content that provides value to your readers

  • Building backlinks to your website from other high-quality websites

By taking these steps, you’ll be well on your way to driving more traffic to your website and improving your chances of achieving success with your digital marketing efforts.

Planning your strategy for social media

A cartoon image of men with various social media icons

When it comes to social media, there is no one-size-fits-all approach. The best way to create a successful social media strategy is to tailor your plans to fit your specific business goals.

To get started, ask yourself what you want to achieve with social media. Are you looking to enhance brand awareness? Drive traffic to your website? Generate leads? Once you know your goals, you can start with your social media strategy.

Here are a few tips to get you started:

  1. Define your target audience. Who are you trying to reach with your social media marketing? Be as specific as possible.

  2. Research which platforms they use most. Which social media platforms are your target audience using? Make sure you're present on the ones they use most frequently.

  3. Create engaging content. What kind of content will appeal to the target audience and help you achieve your business goals? Plan and create content that is interesting, informative, and visually appealing.

  4. Post regularly and be consistent. How often should you be posting on social media? Once or twice a day is a good general rule of thumb, but the frequency will vary depending on the platform and your audience's preferences. Whatever frequency you choose, be consistent, so people know when to expect new content from you.

  5. Monitor and adjust as needed. Be sure to keep an eye on how well the social media strategy is performing.

Growth Jockey has experience in dealing with varied industries and understands your business. We can help formulate a solid yet flexible strategy for social media for your business growth.

Measuring your success

A yellow tape measure with the words "MEASURE SUCCESS" written on the side in black capital letters. The tape measure is extended to 11 inches.

To measure your success with 360 marketing, you need to set some goals and objectives. What are you hoping to achieve? More website visitors? More leads? More sales? Once you have your goals in mind, you can start to think about how best to measure them.

There are several ways to measure your success with digital marketing. One way is to track your website traffic using Google Analytics or another similar tool. This gives you an idea of how many people are visiting your site and where they are coming from. You can also look at things like the average time spent on your site, the bounce rate, and other engagement metrics.

Another way to measure your success is by looking at the number of leads or sales that you generate from your digital marketing efforts. If you’re using lead tracking software, you can see how many leads come in from each source (e.g., paid search, organic search, social media, email marketing, etc.). You can then calculate your conversion rate to see how many of those leads turn into customers.

You should also keep an eye on your brand awareness and reputation. Are people talking about you online? Are they saying positive things? You can use tools like Google Alerts or Mention to track mentions of your brand or product online.

Finally, don’t forget about customer surveys and feedback. This is one of the best ways to get insights into whether or not people are satisfied with what you are offering. This can help you make informed decisions about your strategies for digital marketing and measure their success.


Remember that a 360-degree digital marketing strategy is ongoing and requires consistent effort and attention to be effective. It's essential to regularly review and analyze your results and make adjustments as needed to ensure that your marketing efforts are effective and aligned with your business goals.

After successfully delivering more than 500 projects, Growth Jockey is here to answer all your queries on how to build a strategy for digital marketing for your business.

At Growth Jockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us today to scale your business with our experts in 360 digital marketing !

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3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US