Growth

Grow Your Electronics Company with Organic Strategies

By Ashutosh Kumar

Since organic growth marketing is not a one-size-fits-all strategy, here are some effective marketing tactics for success and growth in the electronic industry.

In the online world, brands don't just compete based on how good their electronic products are. They also compete on how well they capture attention and interact with people online. After all, with any high-demand product comes a lot of competition.

It’s no secret that electronic goods will continue to be in high demand, and many retailers are eager to be part of this.

You need a well-planned and executed digital marketing strategy to boost growth and sales. At the same time, paid advertisements deliver results, and strategies focusing on organic growth foster long-term sustainability and brand loyalty.

A survey showed that 93% of businesses tried at least one organic growth strategy.

At Growth Jockey, we help businesses create organic growth strategies and educate them. Here, we have narrowed down some strategies to build a sustainable brand presence that work for the electronic industry in India.

Proven Strategies to Achieve Organic Growth in Electronics Industry

There’s no one-size-fits-all formula for delivering organic growth. So, brands must try creating a well-rounded strategy to achieve the best results.

To help you with this, here are some proven organic marketing strategies that electronics brands can adopt for sustainable success.

1. Pay Attention to Your Business Website

A business website works as a digital store for customers. If the store looks unattractive, people will avoid going to it and often choose better competitors. For this reason, businesses should pay attention to their website and make them more responsive and cleaner.

It will ensure improving the customer experience and attract prospects to your business. Electronic brands can start improving their websites with design and features. There are hundreds of themes on website builders to choose from for better-looking and faster websites.

So, be sure to select a responsive theme well-suited for mobile phones. You could lose many prospects if your website doesn’t work well on mobile devices. You can research different competitors and analyse their websites to get an idea of the features and layout elements.

Also, do not forget to optimise your website. SEO (search engine optimisation) helps your website to rank higher and more frequently on the SERPs (search engine results pages). As a result, you can witness a boost in organic traffic and audience reach.

2. Create Clear Buyer Personas

Thoroughly understanding customers is the primary step to starting an organic growth business. You can take steps to develop detailed buyer personas based on current customers. It will help you get insights into audiences sharing similar interests and traits.

Once you have data, segment your audience by a trait and create multiple groups and categories.

For example, creating different personas for different age ranges can help target younger customers who prefer text communications, while older customers can be sent emails.

An important point to note is that personas change often. So, creating clear buyer personas isn’t something you do just once.

As your company, customers, and marketing goals change, update the personas for more accurate results.

3. Social Media to Establish Your Reach

While social media marketing is challenging, it can deliver high conversion rates when successful. After all, likes, follows, and tweets indirectly impact your Google search ranking. Further, it can drive traffic to your website, showing that it offers valuable content.

For this reason, social media presence for electronic brands is a must.

Which platform to choose for the best results depends on the type of audience you want to reach. For example, statistics show that Instagram is popular among people aged between 18 and 34, while those aged 35-44 prefer Facebook.

You can pick the right platform for organic reach based on your target demographic.

Also, based on your audience base, create content that they will enjoy, engage with, and consume. Growth Jockey also encourages electronics brands to use the power of user-generated content (UGC) and influencer marketing.

A bar graph of fastest-growing online customer-aquisition

With businesses earning $5.20 for every dollar spent on influencer marketing, it is one of the most effective marketing strategies for organic growth.

4. Refine Your Landing Pages

One strategy that can immediately turn conversions around is optimising your landing pages. Create successful landing pages with a single focus that leads the reader to a single CTA (call to action). Why does this matter?

If you have landing pages with only one CTA, it has 1.6% more conversion power than those with two or more. It’s important to note that simple and minimal is always more effective.

So, keep your landing page layout clean, elements minimal, and copy concise. Also, it’s ideal to include social proof for more impact as people buy from brands that they trust.

Whether you have an excellent clientele profile list or testimonials, cover them on your landing page to show you’re a trustworthy business.

5. Take Advantage of Cross-Selling and Upselling

Marketing to existing customers is another of the best methods to increase organic growth.

Electronic brands can use this idea to their advantage with ‍cross-selling and upselling techniques. With cross-selling, they can recommend supplementary products or services based on what the consumer has in their cart.

On the other hand, they can upsell premium devices by spotting the opportunities to encourage a purchase. It not only boosts organic growth but also increases customer satisfaction. It can include new product recommendations, add-ons, and product upgrades.

Take the example of Sony, one of the top brands in the Indian electronic manufacturing industry. If cross-sells and upsells to its customers by showing ‘bundle offers’ with practical suggestions, like its Home Theatre Receiver.

6. Improve Your SEO Strategies

SEO is a great way to drive organic traffic to your website. It helps your page rank higher, so the searcher clicks your content.

In Growth Jockey’s experience, a successful SEO strategy always starts with thorough audience research. With the right insights, brands can clearly understand their audience’s needs, what content they find engaging, and what keywords they search.

Considering the new algorithm update from Google, BERT (Bidirectional Encoder Representations from Transformers) will influence about 10% of search queries. The BERT model emphasises creating content to answer the user’s intent.

So, ensure your content gives straightforward answers to satisfy the search intent. Also, you can’t have a successful SEO strategy without building quality links. But keep in mind that links from sites with established reputable authorities in their niche markets make a big difference.

Focus on on-page SEO, which involves optimising the meta description, title tag, H1, H2, URL, and other technical errors.

Run checks and SEO site audits to analyse content for no-follow links, URL structure, duplicate data, broken assets, page load time, etc., for better results.

Parting Thoughts

Thousands of brands compete in the information technology and electronics industry to attract customers. Hence, businesses need a solid marketing strategy to outshine these brands.

Taking organic growth measures can help here, as it has the power to build strong relationships with customers and earn their loyalty. You can use the above strategies to market, grow your brand organically, and improve reach.

At Growth Jockey, we help businesses develop an organic growth strategy to thrive in today’s hyper-competitive, dynamic electronics manufacturing industry. We provide you with the expertise and required help to drive sustainable brand presence.

FAQs

1. What are the advantages of an organic growth strategy?

While organic growth takes a long time, it allows businesses to earn trust and engage more prospects. Statistics reveal that 53% of all web traffic comes from organic search. On the other hand, paid search results in 15% of web traffic.

Here are some more advantages of organic growth strategy.

Organic growth has lower risk and is more sustainable
It allows business owners to stay true to their vision, values, and goals
It is a cost-efficient way to generate leads
It lays the groundwork for authentic relationships with your customers

2. What are future predictions for the consumer electronics industry?

The global consumer electronics industry is one of the fastest-growing sectors, showing no signs of fading in revenue or innovation.

Reports suggest that it will hit USD 1264.52 billion by 2032. As a result, it presents ample investment opportunities for brand success.

3. What is the difference between inorganic growth and organic business growth?

One difference between organic and inorganic growth is the speed of results.

Organic strategies take more time to show results, whereas inorganic methods lead to immediate growth acceleration. Focusing on organic growth is better if you're in the early stages of building your business.

Often, inorganic growth requires acquiring new resources or seizing opportunities from the outside world. But, organic growth involves using the existing resources to increase brand loyalty and engagement.