The Role of 360 Digital Marketing in Electronics

The Indian consumer electronics industry will be worth USD 92.5 billion by 2028.

The changing lifestyle needs of Indian consumers is a key driver for the industry’s growth. Their increased demand for the latest home appliances, smartphones, and more has prompted several players to join the market.

Needless to say, the competition is intense. The growing popularity of online buying is only making it tougher for business, with so many giants dominating the landscape.

So, brands need to up their digital marketing efforts to stay afloat. They must adopt a comprehensive 360 degree digital marketing strategy to drive business growth.

Learn how having a digital 360 strategy can benefit India's information technology and electronics industry. Explore the essential elements of a strong 360 digital marketing plan that promotes digital success.

Why Does the Electronics Sector Need a 360 Digital Marketing Strategy?

In the electronics manufacturing industry, it is no longer enough to count on the merits of high-quality products. You need a strong online presence to attract digital-savvy consumers.

That’s why businesses need to build a 360 degree digital marketing strategy. It ensures they do not leave gaps in their online strategy and tilize every channel to reach their customers.

A digital 360 approach allows businesses dealing with electronic goods to:

Increase Their Online Sales

The evolving e-commerce sector has changed customers’ buying behaviours. Exploring the online space is their first approach when buying a product. 76% of electronics consumers research online before buying an appliance or gadget.

They may explore your social profile, visit your website, or analyse reviews from your previous customers. Hence, it is crucial to build a 360-degree marketing strategy.

Boost Customer Reach

Customers have distinct preferences when it comes to online platforms. By taking a 360-degree approach, businesses can ensure they reach customers across all channels. If you focus only on strengthening your website, you may lose customers trying to reach out through social platforms.

Enhance Brand Visibility

The electronics industry in India is vast, with new products and brands coming to the market. With so many options available, consumers rely on brand recognition to make buying decisions.

As electronics products need to be reliable, buying from a trusted brand offers quality assurance. Creating a 360-degree marketing strategy can help businesses increase their visibility across all online channels. They can use these platforms to build credibility and increase brand authority. It will help them attract and retain their customers.

Improve Customer Engagement

Reaching audiences on online platforms allows businesses to interact with their customers directly. Direct engagement provides deeper insights into customer needs, expectations, and opinions. This helps electronics brands build stronger customer relationships and increase brand loyalty for repeat business.

Tips for Creating a 360 Degree Digital Marketing Strategy

To drive success in the consumer electronics industry, utilising every digital tool to its fullest potential is essential.

So, before initiating your digital marketing 360 approach, you must have answers to a few questions-

• Which digital channels do customers use the most?

• What does a customer’s journey map to your website look like?

• How do you track your leads once they engage with your brand?

• How do you analyse which leads are good?

You can then assess where your efforts are lacking or which channels need more focus.

That said, here are a few elements you must include in your strategy-

SEO (Search Engine Optimisation)

Building an online presence for your electronics brand needs a more aggressive approach to SEO.

Organic search contributes to 53% of website traffic, which indicates the importance of ranking your website on search results. Not paying attention to SEO results in a missed opportunity to connect with your potential customers,

An SEO strategy helps brands build awareness and increase organic traffic, resulting in sales.

You can enhance your SEO efforts and improve website rankings by:

• Conducting keyword research- Keywords are search terms your audiences use to find an electronic product. You can use tools like Google Keyword Planner, Semrush, or Ahrefs to explore valuable keywords.

• Using on-page and off-page SEO tactics, which includes

1. Incorporating relevant keywords throughout your website landing pages or blog content. It indicates to search engines that your content is relevant to the visitors.

2. Writing impactful meta titles and descriptions with keywords to increase clicks.

3. Using keywords in your blog URL, H1s, and H2s

4. Including internal and external links in your blog content

PPC (Pay-per-Click advertising)

SEO is an organic and cost-effective method to boost website traffic. However, it might take time to generate results. So, while you are strengthening your SEO strategy, Pay-per-Click advertising can help you generate traffic for the website.

The top three Google PPC ads on search results get 41% of clicks. So, using PPC ads creatively and strategically can help brands maintain continuous website traffic inflow.

You can choose to run one or all of these types of PPC ads-

• Search advertising

• Display advertising

• Social media advertising

• Remarketing

• Google Shopping ads

You need to pay for each click these ads receive on social platforms, search engine results, or websites. However, with PPC, you can target specific audience groups to get clicks and increase website traffic quickly.

Following are some key strategies for running PPC ads successfully for your electronics brand-

• Use high-intent keywords in the ad copies

• Design compelling ads that convey your product’s unique value proposition

• Use simple but strong calls to action (CTAs) in the ads.

• Ensure that the landing page is relevant to the ads. Optimise it with compelling content, strong CTA, and an easy purchase process for higher conversions.

• Use a smart bid strategy to extend your PPC budget. You can do it by using low-cost long-tail keywords and posting at optimal timings.

• Track your PPC ad campaign performance through analytical tools. Make adjustments for improved results.

Outbound Email Campaigns

Contrary to popular opinion, email marketing is not dead. In fact, 87% of brands consider email marketing critical to business success.

Around 4 billion people use emails daily, and 50% of people purchase through a marketing email at least once a month. So, if you are not using that email list, you are skipping a significant aspect of your 360 degree marketing strategy.

Email campaigns are an excellent way to communicate with your existing customers and create brand awareness for prospects. Email marketing lets you nurture leads with personalised content that addresses their requirements. Emails can be used to send regular updates about your products. You can also send exclusive deals not available on any other channel and incentivise the customers to sign up.

Moreover, you can automate these nurturing emails to always stay on top of your prospect’s mind. Use a CRM (customer relationship management) platform to filter your email list based on customer demographics. You can then send automated customised emails with relevant content based on their interactions with your website for higher conversions.

Remember that sending bulk emails that are not personalised can end up in the spam folder.

Social Posting

Reaching your prospects on social platforms is one of the easiest ways to boost your online presence.

There are around 4.95 billion social media users worldwide, and your customers are likely a part of it. So, you must use platforms like Facebook, Instagram, and X (Previously Twitter) to engage with them and promote your products. Track the platforms your audiences use the most and distribute targeted content to attract their attention.

You can run successful social campaigns by:

• Picking the right social platform- Ideally, electronics brands can use Instagram, Facebook, and YouTube to share visuals of the products.

• Posting shareable content such as product development videos, customer testimonials, and product demos.

• Engaging with your audience- Respond to their comments and answer their queries promptly.

• Utilising influencer partnerships- Collaborate with influencers relevant to the Indian electronic manufacturing industry. It will help you reach a wider audience and enhance brand credibility.

Website

All your digital efforts are meant to drive traffic to your website. So, you must lead the visitors to a compelling and valuable website that offers a seamless user experience.

Your website must reflect your brand identity and be highly functional to boost conversions. The design of your website also plays a crucial role. 57% of users will not recommend a website with poor design.

So, how can you build a website that drives conversions?

• Ensure your website is mobile-optimised, as over 55% of website traffic comes from mobile devices.

• Design a website that is easy to navigate.

• Use high-quality images of your electronic products.

• Improve website load speed. Apart from improving user experience, it also boosts SEO efforts.

• Use clear and compelling CTAs to capture leads on service pages, web forms, and blog posts.

Wrapping Up

Solidifying your online presence is necessary to drive business growth in the competitive electronics industry. Consequently, a 360 degree digital marketing approach is what brands need to utilise every digital channel for more sales.

You can do it effectively by focusing on the elements discussed above. However, partnering with a reliable digital solution provider like Growth Jockey can help you boost your efforts. Connect with the team today for top-notch 360 marketing services.

FAQs

1. What is 360 digital marketing?

360 digital marketing is a comprehensive strategy to reach your target audience through all digital channels, including social media, emails, paid ads, and websites.

2. What are the four main components of a digital marketing campaign?

A 360 digital campaign must include website development, social media marketing, email marketing, and online advertising.

3. Is digital marketing important for companies in the electronics space?

Yes, a 100% - it will help you build a wider audience and get better consumer engagement. It will also allow you to launch targeted campaigns with the data and insights available via analytics. You will see a boost in sales and revenue with effective digital marketing strategies.