Top ten techniques to boost your organic growth !

Individuals and companies yield to the power of inference, always inclined to do what worked well in the past. However, this approach might do more harm than good.

This is because doing what has always been done limits an organisation. They may miss lucrative growth opportunities, not to mention the blind spots that this approach creates. The best way to boost organic business growth is to employ a highly diversified growth-oriented strategy.

Does this mean businesses need to be agile? Yes, but the strategy can involve several techniques to achieve organic growth. A step-by-step guide to build a strategy for successful organic growth is listed below.

Why a Diversified Approach Becomes Necessary ?

Having worked with many clients over the past years, Growth Jockey has found that companies tend to lean towards any of the three strategies to incorporate organic growth – Invest, Perform, or Create.

• Investing in products and services that have led to growth in the past

• Performing with a singular focus on core business capabilities

• Creating new innovative products and services

The higher management usually supports all in tandem, though one of the three usually takes centre stage. This choice is based on inference – what worked in the past and promises growth outcomes shortly.

But the truth is that the growth path is chartered in collaboration. Numerous distractions along the way include tight regulatory measures, budget agendas, and more. For businesses to achieve organic growth, the higher management should be willing to opt for a diversified approach that neatly balances the three strategies (as need be).

Once growth has become a top priority and everybody in the organisation is on board, the following steps regarding achieving that growth can be laid out.

Top 10 Foolproof Techniques to Achieve Organic Business Growth

Want to develop organic growth for your business? Then, you need to have the following ten techniques on your radar –

1. Provide Promotional Offers or Referrals to Existing Customers

One of the best techniques to grow organic traffic is to offer existing customers attractive referral programs and promotional offers. In our experience, a good referral program results from three effective strategies. These are –

• The Reward

Customers are in it mainly for the reward, so this aspect of the referral program has to be solid. However, the referral scenario is also cut-throat, with every business trying hard to rope customers through it.

Growth Jockey encourages our clients to leverage the 'scarcity value' approach. If a product or service is made so scarce that it is not readily available, the demand and price (value) naturally rise.

• The Timing

Without the right timing, the referral program will fail to be a success. The timing is all about understanding the instance when (at which stage) a product or service offers the most value to the user.

The focus or pivotal moment is when the customers discover the incentive. The incentive is made explicit and sudden – customers take advantage of the 'Aha moment.'

• Convenience

Customers are more likely to refer more if the referral program is convenient. We have found that there needs to be an external trigger that nudges the customer to act. This trigger could be as simple as notification alerts.

Once the action is taken, there should be an immediate reward that encourages the customer to perform the said action the next time.

2. Leverage Cross-Selling and Upselling Opportunities

Another one of the best methods to increase organic growth is tied to existing customers. Growth Jockey has found that if businesses learn the tactics of selling more to their existing clients, they are good to go. This boosts organic growth and increases customer satisfaction (who keep coming for more).

It is essential to offer broader solutions through cross-selling and upselling to differentiate oneself from the competition. This might mean new product recommendations, upgrades to existing products, or even add-ons.

3. Utilise the Power of Social Media

This is one technique to grow organic traffic through stalking competitors. Social media makes it easy to watch their every move, but that is just the tip of the iceberg. Growth Jockey always begins by understanding the business’s target audience intimately.

This gives a clear idea of their most preferred channels, topics of interest, queries and grievances, etc. Then, creating content the audience is more likely to enjoy, engage with, and consume becomes easier.

We also encourage leveraging the power of influencer marketing. The right industry influencers can give the product or service the correct exposure.

4. Optimise SEO Strategies

Before we answer how to boost organic growth with SEO, let’s understand what makes this strategy so challenging to master. Though search engine optimisation is a compelling way to drive organic traffic, the SERPs are getting too overcrowded.

According to Growth Jockey, a successful strategy for SEO development should always start with thorough audience research. This gives a clear picture of the content the audience needs, finds engaging, keywords involved, etc.

Once the content is developed and published, we run a thorough SEO site audit to analyse the data for duplicities, no-follow links, URL structure, broken assets, pages with extremely long load times, etc. This is among the top SEO techniques because it helps develop new content opportunities.

5. Invest in Your Business Website

We look at the client's website when a project is presented to us regarding organic traffic. Many are shocked to learn that their business website is key to such growth. While this aspect heavily depends on SEO techniques (like keyword research), it also extends to the design and features.

We thoroughly analyse competitor websites to get an idea of the features and layout elements they have included. Finally, the content (which is king) is reviewed. This consists of the metadata, whether the content is valuable and engaging, whether it is too short or too long, and more.

6. Know Your Competitors at the back of Your Hand

From what we've observed, every organisation must know their competitors intimately. This is true for every other process, be it the best technique for SEO, website optimisation, or social media marketing.

Growth Jockey always begins by identifying a company’s top competitors. We generally categorise competition into three categories –

• Direct Competitors – Those companies that sell identical products or services. Their offerings can efficiently serve as client substitutes.

• Indirect Competitors – This group includes competitors whose offerings may slightly differ but can still satisfy customer demand.

• Replacement Competitors – This category involves disruptive companies whose offerings can completely replace the client company's offerings despite being different.

Once all companies are identified and categorised, we start the SWOT analysis process. Areas such as brand positioning, marketing and pricing strategies, e-commerce website, customer experience, etc., are covered.

7. Leverage Product Events

We like to reiterate that customers need to learn about a business. Hence, it is essential to participate in client events and showcase new features or upgrades.

Social events are primarily good places to showcase offerings because most people attending these events are at ease, enjoying and relaxing. This lightens the atmosphere, where they are more likely to be receptive to your words.

When done correctly, events hold the power to bring in goodwill and loyalty. They will also allow you to introduce yourself before key stakeholders and bag referrals for future (organic) growth. Even if you can attend just a few meetings and events, do so to get better industry insights.

8. Rework Your Sales Pitch

While a complete organic growth strategy is underway, Growth Jockey's experts also review the client's existing sales pitch. In most cases, a few team members are responsible for generating total sales.

Other team members can take cues from these experts to rework the existing sales pitch. A crispier, sharper pitch that delivers customer value and answers questions in a few words works wonders and adds to organic growth.

Just two salespeople, working in tandem, could generate five times more revenue than the entire team combined.

9. Develop Clear Buyer Personas

One of the best methods to increase organic growth is thoroughly understanding customers. What better place to start than existing clients?

Growth Jockey's team develops detailed buyer personas based on current customers so audiences sharing similar characteristics can also be brought into the pool. Businesses can have the assurance that their prospective buyers would show genuine interest because they already match the specific criteria of their existing customer groups.

10. Optimise Your Landing Pages

The goal is not simply to bring a potential customer to a landing page but to drive conversions and sales. While Growth Jockey supports creating appealing landing pages, we equally concentrate on areas that drive conversion – user-friendly interface, appropriate keywords, placeholders and prompts, compelling CTAs, etc.

In our practice, excellent user experience encourages them to take specific actions, not just graphics and eye-catching layouts.

Key Takeaways

In hindsight, Growth Jockey's experts see a tangible goal and plan to be the best starting point for a solid organic growth strategy. And this goal or plan should always be open for the short or the long run.

Successful organisation’s CEOs share this one thing in common - focusing on short-term growth measures such as asking teams to adapt faster, rewarding and celebrating each member’s success, and granting incentives for additional efforts.

They also take the time to unclog administrative bottlenecks that may impact long-term growth. Their strategies to incorporate organic growth may be ambitious, even galvanic, but they're also practical.

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!