Technology

Revolutionising Digital Identities: Website Development Across Industries

By Aresh Mishra

Know the impact of website development on top industries. Learn tips to improve your website and grow your business

Did you know that more than 71% of businesses across the globe had a website in 2023?

A website is one of your target audience's primary points of contact, making it valuable. Apart from this, a website-

Helps you provide 24/7 customer service in a hassle-free manner.
Makes it easier to display your products/services to a global audience.
Is a cost-effective way to generate sales and leads.

Be it fashion and clothing or real estate, website development has transformed the way a business operates. It has served as a catalyst in creating their digital identity.

This identity helps them establish credibility among the target audience. Read on to learn the other transformative impacts of website development on the top industries.

Know key website features and what should you consider when developing your website content to grow your business.

Impact of Website Development on Top Industries

Website development has transformed the operations, marketing, and sales functioning of the top industries. Here’s how!

Fashion and Clothing

Earlier, the fashion industry relied on physical catalogues and stores to display their products. This limited their reach and made it difficult to update their catalogues with the changing trends. Physical stores also had a time limitation, with businesses closing for hours.

However, website development has enhanced how the industry functions:

It provides access to a global audience.
It enables businesses to easily update their product pictures with the evolving trends at no cost.
The website also allows businesses to run 24/7, increasing sales.

Real Estate

The real estate industry would operate based on physical listing combined with traditional advertisement mediums like newspapers, TV ads, etc. The limited advertising space made it difficult for real estate agencies to share all the important information.

It was also time- and resource-consuming to deal with individual clients and visit property sites with each of them.

But now, website development has drastically transformed the business operations of the real estate industry. Here’s how-

All the property information and pictures are available on an easily accessible platform.
Websites combined with augmented reality (AR) give real-time updates on property conditions, decreasing site visits.
Chatbots on the website offer 24/7 customer service, making handling client queries and concerns easier.

Banking and Finance

In the banking industry, specific branches were the customers' only point of contact and interaction. This restricted access to account information. It also created time limitations, with no transactions allowed after banking hours.

This could halt business operations, which leads to missed payment deadlines and potential losses.

With banking websites in place, the situation took a 180-degree turn. Here's how-

The customers now have access to every account and transaction information 24/7.
With online and net banking, customers can initiate transactions anytime. This increases convenience, particularly during emergencies.
Usually, banking websites have financial calculators that help users understand interest amounts clearly.
Websites have also made the loan application process easier and hassle-free for customers.
Resources and blogs on the websites of financial institutions have increased financial awareness. This can help the audience make informed investment decisions and potentially decrease fraud rates.

Education

While the traditional classroom setup tends to provide a structured learning environment that increases concentration, it also has flaws. It limits educational resources to students present in the class, depriving the absent students of that day’s teaching. Moreover, students without access to schools or unable to finance their studies are deprived of education. Traditional set-ups also enforce a uniform system upon a diverse group of students.

Website development in the EdTech (Educational Technology) industry addresses these issues by-

Providing access to educational resources and classroom recordings to every student enrolled in the class.
Connecting educators and students across the globe for enhanced education.
Accommodating unique requirements of students through personalised study sessions and assessments.
Providing economical or free courses and resources.
Enabling online education that does not require infrastructure or commute.

Travel and Tourism

In the travel and tourism industry, customers had to wait in long lines or contact agents to get train, flight, or bus tickets. Due to a lack of easily accessible information, selecting and booking hotels at the vacation spot was also a challenge.

But with websites, contacting and booking tickets and hotels have become seamless. Customers can view hotel pictures and ratings, helping them make an informed decision.

Key Website Features to Grow Your Business

Websites are important, but creating websites without any thought may not draw the results you expect. Your website should have the following features to help your business grow.

A Clear Call-to-Action to Direct Users to Take Desired Actions

A call-to-action (CTA) directs website viewers to take a desired action. For instance, you can include a CTA asking the viewers to sign up for a newsletter, visit a different website, make a purchase, etc.

The CTA should be impactful for users to act. Here are a few tips to make your CTA stand out:

Use contrasting colours to draw attention to the text.
Make your CTA as brief as possible. For example- “Buy now”, “Sign up”, “Visit page”.
Create urgency to encourage customers to take prompt action. You can use phrases like “limited-time offer”, “last week of sale”, etc.

Responsive Website Design to Cater to Mobile Traffic

More than 55% of website traffic comes from mobile devices. Hence, you must ensure your website performs equally well on laptops, phones, tablets, etc. The elements of the website, like images, text, and graphics, should automatically adjust to the screen size.

This positive and responsive user experience will create a confident brand image. Additionally, the smooth interface will encourage users to explore your website even more.

Customer Reviews to Increase Sales

Your customer reviews act as social proof of the impact of your product/service. Reviews have the power to influence the decisions of your prospective leads.

Hence, display your customer reviews openly on your website to give your leads the nudge to make a purchase.

Here are a few points to increase the impact of your customer reviews:

Try to attach the customer’s name and picture with the review to increase credibility.
Add the reviews near the “buy option” or pricing section to facilitate the purchase.

Contact Information to Facilitate Communication

Your contact information should be on your website, including a valid phone number, email address, query forum, and company address (if applicable). This will build trust and credibility with your audience.

You can also add social media links to encourage engagement and facilitate communication.

Lastly, you must ensure the information is updated and visible on every page for easy access.

Captivating Images for Attraction

A website with only texts can create boredom and compel people to exit. On the other hand, a site with excessive and huge images can also disrupt the flow of your audience’s purchasing process.

Hence, your site should balance valuable information and captivating images to get user attention. You can include photos of you and your team, your product's real-life use, its impact on the customers, etc. Remember to include high-quality and attractive images of your products from several angles.

The right image helps get attention, conveys information faster, and improves overall user experience.

Final Thoughts

Website development is a complex process:

It requires data and tools along with the knowledge to use them.
The website must be attractive and accurately represent your brand values.
It should be safe for users to provide their personal information.
It should be SEO-friendly (search engine optimisation) to get organic traffic.

However, you can navigate these challenges with Growth Jockey. We are a leading website development company in Gurgaon that leverages cutting-edge technologies to create impeccable websites for brands.

We understand the brand, its story, values, and requirements to create a website that best represents it. We design responsive and SEO-optimised websites to help brands reach their goals.