360 Digital Marketing: What is it and Why Does Your Business Need It?

360 digital marketing is the latest trend that is taking the world of marketing by storm. It is a holistic approach and an enhanced version of traditional omnichannel marketing. It is a practice of fusing multiple digital marketing platforms that sync to boost your online presence with your target audience. 360 digital marketing focuses on delivering a unified customer experience through all digital marketing channels.

Relying on a single digital marketing channel can backfire if the campaign does not work. When you take a data-driven 360 digital marketing approach, you leave no chinks in your armor! This ensures that even if your campaign is unable to achieve the desired goals, it'll still deliver something of value.

Apart from connecting with prospects and expanding your branding, 360 digital marketing focuses on the following:

• Lead tracking

• Customer journey

• Customer follow-ups

• Customer feedback

In a nutshell, 360 digital marketing in business covers your audience's entire journey with your business: from lead generation to retention.

Why Does Your Business Need 360 Digital Marketing?

Having a comprehensive 360 digital marketing strategy in place is crucial for building a robust online presence and staying ahead of the curve in terms of technology and trends. Businesses can use various tactics to create a cohesive online identity that reflects their brand values. They can resonate with their target audience by building trust and credibility. Additionally, with a flexible and adaptable approach, businesses can evolve their strategy as the digital landscape evolves. This will keep them ahead of their competitors.

Another critical aspect of 360 digital marketing is the ability to track and measure the success of marketing efforts. By using data-driven tactics, businesses can optimize their campaigns in real time. They can make necessary adjustments to achieve their desired outcomes. This helps make informed decisions and fine-tune the strategy to reach the desired goal.

Growth Jockey offers comprehensive and in-depth marketing services that can help businesses tap into their full potential. Businesses can benefit from their expertise and experience, taking their digital marketing efforts to the next level.

360 Digital marketing approach is vital for businesses that want to survive today's ruthless digital landscape. It's a way for businesses to maximize their reach and effectiveness and build a robust online presence. It also helps them stay ahead of the curve and make data-driven decisions.

With the help of a 360 digital marketing agency, businesses can achieve their desired outcomes and reach the heights of their industry. Businesses of all sizes and sectors need to have a comprehensive digital marketing strategy to succeed.

Here's how 360 digital marketing can help your business:

Cast a Wider Net

A 360-degree approach to digital marketing is like fishing with a whole tackle box. You never know what will work best, but you're sure to catch something big! You'll cast a wide net and reach a larger audience by utilizing strategies such as SEO, social media marketing, email marketing, and content marketing.

Optimizing your website for search engines and regularly posting engaging content on social media can improve your visibility and reach new customers. This will boost brand awareness, drive more traffic to your website, and ultimately reel in more customers.

Example: A fashion company can use SEO to improve its website's search engine ranking. It can make regular posts on Instagram and Facebook to engage with customers and showcase its latest products. It can also collect email addresses from customers and send a monthly newsletter to keep them informed of new arrivals and promotions. This can improve the company's brand awareness and help it reach a wider audience through various digital platforms.

Targeted Marketing

360 Digital marketing allows you to grab the audience's attention at the right place. By understanding your audience, you'll be able to create marketing campaigns tailored to specific demographics and interests. This improves the chances of conversions and sales.

You can reel in repeat business and improve customer retention with retargeting ads and abandoned cart email campaigns. Happy fish, happy you!

Example: A beauty company can use data and analytics to segment its audience by age, location, and interest. It can create targeted social media ads for specific demographics. Additionally, it can use retargeting ads to reach customers who have abandoned their online shopping carts and email them about special promotions. These targeted marketing efforts can lead to an increase in sales.

Data-driven Insights

Data is the best friend of any digital marketer. Using tools like Google Analytics, you can track and analyze data to see how your marketing campaigns perform and gain valuable insights into customer behavior.

Data is like a treasure map that will help you optimize campaigns, improve website design, and fine-tune the customer journey. Additionally, A/B testing allows you to experiment with different baits and find the best way to convert visitors into customers.

Example: An e-commerce company can use Google Analytics to track and analyze data from its website and marketing campaigns. It can fix issues like higher bounce and cart abandon rates by updating its customer journey layout and adding more product information. It can also run A/B testing on different call-to-action buttons to see which one has a higher conversion rate.

Cost-effective Marketing

Compared to traditional marketing methods, 360 digital marketing is more cost-effective. It allows you to reach a large audience without spending a fortune on expensive advertising. Additionally, by utilizing data and analytics, you can optimize your campaigns and improve ROI, ensuring you get the most fish for your buck.

For small businesses with a limited marketing budget, 360 digital marketing can be a game-changer. It allows them to compete with larger businesses on a level playing field.

Example: A small business can use 360 digital marketing strategies such as social media advertising and email marketing instead of investing in expensive television commercials or print ads. Utilizing data and analytics, it can optimize campaigns and improve ROI to compete with big businesses in its industry.

Staying Ahead of the Curve

With the constantly evolving market, businesses must stay ahead of the curve in the digital landscape. By embracing new technologies such as artificial intelligence, you can create more personalized and effective marketing campaigns. Also, by keeping track of changes in the market, you can adjust and upgrade your marketing strategy for better results.

Being a 360 digital marketer is the key to a bountiful catch in this digital ocean. Furthermore, by keeping track of changes in the market and new technologies, you can adjust and upgrade your marketing strategy for better results.

Example: A technology company can keep an eye on new trends and advancements in its industry and use a 360-degree digital marketing approach. It can implement a chatbot on its website and use artificial intelligence to improve customer service. It can also test new marketing strategies, such as virtual reality on social media, to stay competitive and reach new audiences.

The purpose of 360 digital marketing is to offer you a holistic view of your business and to help you understand exactly what's working and what's not. And once you are equipped with this knowledge, you can make informed decisions.

In a nutshell, 360 digital marketing's comprehensive approach can help tackle the current challenging market conditions. If you want your business to survive and thrive, you cannot stick to a single rigid approach. You must adopt a comprehensive approach that allows you to connect with your target audience at every possible touch-point. That's exactly where 360 digital marketing comes to your rescue.

With Growth Jockey, you can improvise, try new strategies, and create the most effective way to build a better business.

Conclusion

Digital marketing is essential nowadays, but 360 marketing campaign is a new concept and has yet to take off, especially in the SMB niche. Gradually, many major brands are using it to enhance their businesses.

At Growth Jockey alone, we have partnered with 17 global brands to manage their 360 digital marketing campaigns. And the results have been phenomenal, with some brands experiencing up to 10x growth in their revenue!

At Growth Jockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us and unlock the next level of growth for your brand. Our team of experts is ready to help you achieve remarkable results in the digital landscape.