Check Out the Top Ten Product Category of D2C in 2022 !

Innovation generates growth around the world. Another innovation that aims to transform business models is D2C business categories and their respective brands. Due to the pandemic's impact on business operations and consumer attitudes, many startups and well-known companies are now emphasizing factors including hygiene standards, convenience, quality, and cleanliness. The Direct-to-Business or D2C business strategy enables the brands to gain earnings and greater market recognition.

Every category of brands needs to scale up its business; hence the Team Of Growth Jockey enhances the processing hassle-free, advanced, and cost-effective way.

In this article, let us see the top ten brands category in D2C in 2022. It helps to grow faster for the coming year. Let's go deep into it; the Most preferred Category for the D2C business model, the best-selling product under the D2C business model, major products in D2C 2022, and the impact of D2c brands in India as a whole.

Insight Into the Excellent D2C Strategies To Enhance Growth

• Implementing Social Media Marketing

• Employing Search engine Optimization(SEO)

• Including Pay Per Click marketing

• Making Viral Marketing Video To Get Noticed

• Incorporating Email Marketing

• Utilising the Power Of Influencer Marketing

• Amazing Offers, Referrals, and Introducing Reviews And Testimonials

Though D2C involves different models like direct selling, purely digital channels, omnichannel D2C model, Market place covering, and hybrid modelling gives D2C Market place a great way for future business and promising growth.

Apparel

With mobile shopping expected to fuel India's e-commerce industry's growth of 84% to US$ 111 billion by 2024, the country is positioned to become a favourable market for fashion retailers thanks to a sizable young adult consumer base, rising disposable income, and lenient FDI regulations. Fashion D2C brands have raised $756 million in less than ten years.

Indian clothing companies are spending more money to make online shopping as authentic as going to a physical store. To make a difference in apparel, Growth Jockey Team Is the best to choose. According to Growth Jockey, brands are making significant technological investments that allow customers virtual trials because they recognise the need to be quick and smooth.

The Top Products in D2C and corresponding Brands in the Apparel category are Nadaam, curated, etc.

Beauty & Personal Care

One of India's fastest-growing industries is the beauty and personal care sector, and the Covid-19 crisis has, in many ways, accelerated this growth. The rise of the direct-to-customer (D2C) model, which produces agile and customized solutions, the trend toward chemical-free and environmentally friendly products, and rising concerns about personal hygiene and the high demand for wellness products, have all contributed to this market's expansion.

The Top Products in D2C Beauty & Personal Care & its Brands in 2022 are Sugar cosmetics, Plum,Juicy Chemistry etc.

Eyewear

Nowadays, eyeglasses come in stylish shapes and more expensive materials.

Despite this, vision impairment is one of the most prevalent disabilities that goes neglected globally, with an estimated 550 million people suffering from it in India alone. So how do entrepreneurs serve this customer base? It's time to look at the leading eye care companies.

Young people are the target market for D2C eyewear companies' fashionable and slick sunglasses and eyeglasses frames. They provide easy online eyewear buying by providing product sites for each face shape—round, triangle, square, oval, etc. Additionally, manufacturers can use facial recognition software to identify a customer's face type to help them choose the appropriate eyewear, making the entire purchasing experience simple and enjoyable.

The Top Products in the D2C Digital First eyewear category and its D2C brands are Lenskar, John Jacobs etc.

Jewellery & Luxury

The Indian economy is heavily dependent on the gems and jewelry sector. According to FICCI, it provides roughly 6-7 percent of the GDP and employs about 2.5 million people. The rocks and jewelry sector has lately been designated as a focus for exports by the Indian government. India is regarded as a global powerhouse for cheap labor and skilled labor. The polishing and gem-cutting sector is aided by government initiatives, making it the biggest in the world.

Over the past few years, light jewelry has gained popularity. It is due to the growth of social media and online commerce. The majority of people purchase online, which makes buying jewelry convenient. Heavy jewelry items are difficult to purchase online since the customer must visit a store to see the work in person.

Numerous consumers today prefer to shop online, and luxury D2C e-commerce helps connect brands to these consumers and convert them into repeat buyers. Luxury firms can boost their profitability by 25 to 95 percent, according to Bain & Company, by increasing customer retention rates by 5 percent. This is because loyal consumers are more likely to browse, spend, and convert than new ones.

The Top Products in D2C and their respective brands in the jewelry and Luxury category include Bulgari,

Footwear

Every foot is different in more ways than we can count; no one size fits all. We only ever discuss sizes, which specify foot length. A brand-new business emerges that aims to reinvent foot health and well-being by creating unique insoles for each client.

Major factors that impact the Footwear D2C industry are

• Open attitude to experimentation by customers

• Branded niche spaces in footwear

• Availability of higher margins via D2C channels

• Technology enablement makes the products reach the customer in a faster way.

• Advanced production/manufacturing technology that gives a special competitive advantage

The Top Products in the D2C Footwear category that monopoly the D2C Market place is Paragon, Action etc.

Farming

In many industries, direct-to-consumer (D2C) offerings have grown significantly during the past few decades. A similar expansion is being experienced in the food sector, encouraging more investor engagement. In addition, more grocery store food is being ordered and delivered right to homes due to the coronavirus shutdowns. D2C's advantages in terms of convenience and, more recently, greater safety are helping to propel the entire category.

Due to some COVID-related behavior by their corporate partners in terminating contracts with claims of force majeure, farmers are nevertheless interested in D2C. They understand that more advanced arithmetic is available and that channel diversification is crucial now more than ever.

The Top Products in D2C in the Farming category are Anveshan, Bamboo India etc.

Food & Beverages(F&B)

To establish a direct relationship with consumers, Food and Beverage brands chose a direct-to-consumer business model. Furthermore, COVID allowed them to market their products without the assistance of eateries and shops. By 2025, e-commerce sales in the food and beverage sector will increase by 15-20%, according to research.

According to Inc4 statistics, India's food and beverage (F&B) market is expected to reach $156.25 billion by 2026. Along with the domestic players, India is becoming a major market for several overseas brands.

Indian businesses have partnered with international firms all year to introduce fresh food and beverage brands to India to enhance business. The Growth Jockey team resourcefully makes a difference. Recently, the lifestyle division of Reliance Industries, Reliance Brands, partnered with the worldwide coffee chain Pret A-Manger to introduce the brand to the nation.

Top Products in D2C Food & Beverages (F&B) D2C category & its respective brands are Coolberg, Dogsee chew, etc.

Health & Wellness

D2C health and wellness brands were distinguished by a fresh brand culture, distinctively focused marketing, and the capacity to engage consumers. These companies stood out from the white and pale pharmaceutical products with their vibrant colors, unique logos, and a strong emphasis on product contents.

In the healthcare industry, where almost 60% of India's healthcare spending was previously done out of pocket, D2C companies discovered a suitable opportunity.

Early brands appeared in over-the-counter (OTC) sectors like skincare, haircare, sexual health, and nutraceuticals since young internet consumers did not find current wellness and Ayurveda brands compelling. With 230 million internet shoppers, as per the Inc4 report, rising consumerization has conditioned customers to trust companies online.

The top products in D2C and Leading Brands in the Health & Wellness category are Boat, MuscleBlaze etc.

Consumer Electronics

Consumer electronics is a multimillion-dollar sector always evolving with technology integration, offering new product lines to accommodate consumers' changing lifestyles. While there have been many well-known consumer electronics brands in the market - both foreign and homegrown - recent years have seen several start-ups emerging in this space, giving tough competition to their competitors.

Consumers adopt these technologies into their lifestyles as the segment continues to advance. If the industry's size scales up, a team of a resourceful young talent pool from Growth Jockey helps the process. The growing use of e-commerce platforms, multi-room streaming, cloud computing, and product bundling are long-term drivers of the market's growth.

Top Products in D2C and related brands in the consumer electronics category include Boat, Noise, etc.

Furniture

Furniture was regarded as an evergreen industry before the Covid-19 crisis because of consistent economic expansion and ensuing customer sentiment. The reasoning goes as follows: An increase in trade and industry would support the institutional and office furniture markets, respectively, while a strong consumer index would support the home furnishings market, which already accounted for 65% of the entire market size.

It has never been simpler for brands to go to a direct-to-consumer business model than it is today. Data analytics technologies assist brands in increasing sales by utilizing consumer purchasing trends and preferences, gathering customer input to improve products, and developing a customer experience strategy.

The Top Products in D2C Furniture Category and related brands are as follows;

Woodenstreet, Saraf Furniture, etc.

Final Thoughts

People are now more proximate than ever owing to the internet. We have witnessed the growth of direct-to-consumer (D2C) categories and Top Products in D2C and their vastness in brands in terms of quantity and quality in India as well as as a commerce model in the consumer arena as the internet has gone from being a luxury for a select few to becoming a commodity for every household. The future of trade and retail in India is the D2C Model

To see some remarkable growth, consult the resourceful team of Growth Jockey. we at Growth Jockey, help our clients with highly valuable advice on all types of entrepreneurship and make room to focus on growth-oriented projects, which in turn, will help you overcome other mundane tasks. If you are on the way to unlocking your inbuilt potential, then now is the time to uplevel your brand.

At Growth Jockey, we're dedicated to helping D2C businesses overcome the unique challenges they face in today's competitive landscape. Our customized solutions are designed to address these challenges and drive growth for your brand, whether you're a small-scale enterprise or a large corporation.
We understand that growing your D2C business can be a daunting task, but with our expertise and commitment to delivering results, you can take the next step towards unlocking your brand's potential.

Get in touch with us today to scale your D2C business!