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Digital marketplaces are evolving to be the dominant sales channel for brands, especially for small, agile manufacturers. These brands are capitalizing on the droves of people who are shopping on these sites. But this disruptive model requires manufacturers to transform from the top down in order to have the same agility to succeed. This is unchartered territory for manufacturers. They need new capabilities to manage business performance and brand experience at the product level—and across countless marketplaces. With consumer demand heating up and agile competitors closing in, building a strong digital marketplace strategy is not optional.

Many companies have responded to the marketplace's fragmentation by managing each one separately, delivering basic content to each, and crafting brand experiences based on gut instinct or readily available content. But superhero players will take a holistic approach. They'll transform their organizations into cross-functional teams that manage across marketplaces, customize content to differentiate products and brands, use data-driven experimentation and automation to optimize performance at scale, and tap into these marketplaces for insights that can fuel growth. By doing so, they will harness their superpowers for superior performance in the next wave of brand experiences.
Unlocking Market Place Building in 2023
We use basic content and our expert judgement to manage the marketplace, but we also leverage enhanced content, A/B testing, consumer search trends and ratings, and reviews to optimize performance.
Our platform brings together product data, digital assets and consumer insights to manage tailored experiences across marketplace platforms. We help you centralize competitive intelligence as well as personalize experiences and optimize performance within and across marketplaces. Our technology optimizes portfolio performance via artificial intelligence and machine learning while leveraging trends and insights to identify new product development opportunities.
Manufacturers have some insights into how their brands and products should be presented on digital shelves. But they don’t directly control the shopping experience. Retailers do. Yet retailers are struggling to manage the needs of so many brands with limited resources and bandwidth. Most do not do enough testing at the brand level to make informed decisions about optimizing experiences. As a result, brand stories are lost on product pages that all look the same, and products and brands are not differentiated enough across the consumer journey. Manufacturers need to know that their brand, products, content, messaging, advertising, UX—the whole digital marketplace experience—is resonating with consumers. They need to take back some control. Doing this means experimenting together with retailers. It’s a win-win: The retailer gets better data to optimize its customer journey; manufacturers get better insights into their product performance in e-commerce channels.
Our approach to analytics and AI is centered around providing turnkey solutions that address common challenges faced by businesses across industries. From data management to predictive analytics, we offer a full suite of solutions that can help you drive real business outcomes. In addition, we understand that every business has unique needs, which is why we offer customized solutions that are tailored to meet your specific requirements. Our team works closely with yours to understand your goals and design solutions that enable you to achieve them.
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3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US
3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US

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