Media & Entertainment

The last two years have seen a significant shift in the way we work, connect, and entertain ourselves, which has prompted changes in the way social, economic, and government institutions operate. Industries are responding to these changes, ranging from demands for greater operational efficiency to higher environmental standards. In this context, CSPs face a saturated market, declining returns, and increased connectivity demands, putting them under pressure to respond to commoditization while preparing for the next era of connectivity and connected services.

As digital natives continue to gain ground in the market, CSPs must respond swiftly to remain competitive. To achieve this, we have identified five scenarios that guide CSPs through the transformation and business reinvention processes towards profitability, starting at the core. These scenarios capitalize on the strong foundations of the telco business, guiding CSPs on their journey to improve the returns on their investments, deliver products and services that delight customers, and elevate their role in tomorrow’s digital ecosystem.

The media landscape is undergoing rapid changes, with atomizing audience attention and disruptive non-media competitors. Companies that can consolidate these experiences, move them into a multidimensional world, and get the economics of value right will be best positioned for growth. However, to achieve this, companies must have deep consumer insights, understanding the drivers behind media and entertainment reinvention, including redefined business strategies, immersive technologies, innovative monetization opportunities, and profitability-oriented KPIs.