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Mastering the Art of Delivering Organic Growth
Companies have three strategies for growing their business: investing, creating and performing. While no one size fits all, we have come to a conclusion that there is no one-size-fits-all approach. A diversified approach is more common at larger companies than smaller ones. It is also reported more often in developed markets than emerging markets, where reliance on the creating strategy is most common. The impulse to create makes good sense, given the current challenges to faster growth that executives identify.

To succeed, companies must master a handful of core skills. In all three paths to growth, the most successful companies develop a strong brand and the right mind-sets and organizational culture. For companies pursuing an investing strategy, resource allocation is also one of their table-stakes capabilities. And “creators” who follow a performance strategy say that developing products and services is one of their strongest capabilities. Sales and pricing are important to “performers” as well.
Unlocking Organic Growth SEO in 2023
Growth programs should focus on organic growth, not just growth in general. Although C-suite leaders are contending with significant pressures and priorities, from cost concerns to regulatory issues, boards and CEOs who prioritize organic growth and hold senior executives accountable for delivering it can put their businesses on a better growth trajectory. Alignment around organic growth creates the necessary intent to drive successful growth strategies. An organic-growth program also requires a clear understanding of how each strategy (investing, creating, and performing) can change a business’s growth trajectory.
Advanced analytics can help businesses grow. To reap the full benefits of advanced analytics, companies must set clear goals, such as acquiring more customers or converting customers to bigger-ticket items. They should also ensure that different parts of the company are working together toward these goals, so that everyone involved in the process is accountable for their work. This includes making sure that employees work in an agile way, using methods such as agile development and design thinking to create products quickly and efficiently.
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To understand how businesses pursue growth, we surveyed executives at companies of various sizes around the world. We found that most businesses pursue just one strategy—such as creating new products or services—but companies that are growing faster than their industry average tend to do so by diversifying their growth strategies and investing in several areas, particularly analytics and product development.
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Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US
3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US

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