We see the metaverse as a continuum, ranging from digitally enhanced worlds to augmented physical spaces and everything in between. This new platform will revolutionize nearly all aspects of life and business within the next decade, allowing customers to collaborate with companies in virtual spaces while still engaging with them in physical locations. And it will create opportunities for entirely new lines of business.

Now, businesses must approach the future with a new mindset. By 2025, every company will be operating at the intersection of many worlds—from creating virtual and physical realities to providing services in environments created by others. To grow and thrive in this new world, your strategies must have responsibility at their core—from ownership of data to inclusion and diversity, sustainability, security and personal safety.

We work with clients to create immersive collaborative experiences. We also help them design and develop new products, both digitally-augmented physical products and a new category of digitally native products. We're also changing how products are marketed and distributed.