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Gaining Organic Growth In The Digital Age
By Ashutosh Kumar
Conscious digitalisation can bring positive and responsible changes to an organisation, which result in overall growth.

Digitalisation is a buzzword that has fixed its spot in the business sphere. With recent advancements in AI, ML or even the launch of the Metaverse, businesses find themselves in a puddle of challenges. Many may need digitalisation to realise that their businesses may be ready to face tomorrow's hurdles.

But why are businesses required to target organic growth? While the use of technological applications has made the work of humans easier, the end consumer will always be a human. Consumers connect with organisations with a shared value. Therefore, connecting with consumers organically at ground levels is essential even after integrating technology with businesses.

Why is Organic Growth Essential in Businesses?

The software has taken over a huge chunk of human activity. But what comes in handy with these technologies is a significant carbon footprint source. As a result, it is essential for business leaders to step up and alter their practices.

Many businesses have switched to Artificial Intelligence deployment, resulting in massive power consumption. Software is required to be used better and sustainably before the cost of handling their by-products skyrockets. In a digital age like this, gaining organic growth has become the need of the hour.

Conscious digitalisation can bring positive and responsible changes to an organisation, eventually resulting in overall growth. Less manual work, better visibility over company spending, controlled cash flow, data-informed decision-making, and fewer errors are benefits of using technology wisely in a business.

How has Digitalisation Accelerated Business Growth Organically?

Why are multiple businesses transitioning toward digitalisation every day? Digitalisation has several benefits to offer. If practised correctly, digitalisation can increase organic growth in an organisation. The advantages of organic growth in a business are listed below.

Efficiently alters existing processes

Businesses in the market now understand that operations consume a massive amount of time. Day-to-day deliverables that need to be fulfilled often take hours to finish. Since businesses have advanced over the ages, companies look forward to practices that save time.

It is estimated that the spending on digital transformation will hit a benchmark of USD 7.8 trillion by 2024. Businesses can modernise logistics networks and supply chains by integrating ML and AI. This helps in recognising and shaping data patterns into actionable insights.

Curates an Ideal atmosphere for growth

Automated workflows and enhanced customer engagement strategies allow companies to expand and diversify. For instance, an organisation can attract more customers by integrating a robust and optimised website.

In addition, business model transformation also helps target organic growth online. For instance, Netflix switched from mailing DVDs to online streaming, whereas Blockbuster failed to do so. This resulted in a significant triumph for the latter. Technology OEMs are transforming from sales or support business models to XaaS, where 'X' stands for either hardware, application, service or storage capacity.

Encourages Innovation

The digitalisation helps encourage innovation and out-of-the-box thinking. 23% of businesses today are independent of technological means. Innovation helps alter businesses' landscapes, pushing them towards more sustainable models.

At Growth Jockey, we aim to implement technologies based on innovation. With over 30 projects delivered, we help level up organisations by connecting you with the right resources.

Creates a better Impact on Consumer Behaviour

Over 54% of social media users research brands and products using online platforms. In addition, consumers use these platforms to ask sales queries, do research and purchase. Therefore, a digital presence has become necessary to drive profits for an organisation.

Technologies like VoIP have created considerable buzz in recent years. VoIP or Voice over Internet Protocol, helps enhance communication throughout the entire organisation. With enhanced communication, customer queries can be solved at a fast pace. Integrating such technologies helps strengthen the sales department.

Other benefits of digitalisation include:

  • Leveraging big data analytics for success.

  • Optimising mobile technology for consumer experience.

  • Enhanced cyber security and much more.

Also, technologies optimise operations so that more time can be given to connect with consumers at different levels. With Growth Jockey, companies can use organic and inorganic means to achieve growth.

How can businesses embrace digitalisation?

Businesses can embrace digitalisation with both organic and inorganic means. Different strategies align with different businesses' goals. A few of them are listed below.

Implement Digital Marketing Strategies

Organic is a trend, but if you aim to follow it, you need the right strategies. Digital marketing is a great way to tackle business challenges and accelerate market reach organically. With everything digital as the new normal, businesses require digital seismic transformation.

While employing digital marketing means, create smart goals, define your audience segment, perform a competitive SWOT analysis and calculate budgets beforehand. In addition, identify your marketing channels, create strategies as per the platform and curate a marketing calendar for better results. Calculating KPIs and statistically measuring growth play an essential role too.

Achieve better ROI with SEO

SEO or Search Engine Optimisation is one of the most effective tools for organic means in digital platforms. Google has acknowledged how SEO increases ROI by 5.3x compared to 2x paid advertisement. SEO can help enhance brand awareness, resulting in increased brand equity. This way, risks can be reduced and controlled effectively.

SEO also helps in aligning marketing campaigns with the way the audience thinks. A customer-centric approach eventually helps in improving consumer lifetime value.

Cloud Computing for long-term benefits

Cloud computing helps recognise the long-term potential of migrating information to the cloud. Cloud computing also assists in enhancing cyber security. A professional team is often required to maintain better efficiency and service availability to move information towards the cloud.

Cloud computing will allow you to reach the market at a fast pace and increases business scalability. In addition, data loss can be prevented with technologies like these.

Anchor Big Data Analytics

The internet is flooded with new information every day. Organising and utilising this information according to your needs can be tiresome. Therefore, big data analytics can be combined with technologies like AI for the best results.

With the correct data, strategies and plans can be constructed around the right people. In turn, this assists in targeting organic growth online.

AI and ML to reach the right clientele

Artificial Intelligence and Machine Learning assist in analysing data effectively. It helps in creating models and algorithms to process the collected data and understand statistical curves of consumer trends and scenarios. In addition, a business can construct deep learning models using ML and AI.

Over 48% of marketing leaders state that AI significantly affects consumer interaction activities. Moreover, 51% of e-commerce organisations have implemented AI for coherent experiences. Over 64% of B2B marketing leaders have found AI to be of great value in marketing strategies.

Wrapping up

Different aspects of a business require varying strategies for fruitful results. While certain sections can be improved using technological means, some aspects require human touch and connection.

The audience understands when they see an inorganic advertisement on their screens. While operations can be improved with external technology sources, organic practices like those in digital marketing or SEO can help create a human connection with audiences.

With Growth Jockey, you can grow your business with efficient operational planning. We aim to inspire stories of leaders with great ideas and values

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!

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25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US
3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617 , US

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