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How to grow your brand in India - Tips you need to know
By Fahad Khan
Growing a brand in India presents unique challenges, as the country is large, diverse and has its own particular market characteristics.

With the second-largest population in the world, India is a desirable location for brand expansion. There are millions of consumers in India who can boost business revenue.

Indeed, there are advantages and disadvantages to developing your brand in this nation. Thousands of goods and services that audience already adores and uses are available on the market. To grow your brand in India, you must be familiar with best practices of local marketing.

Growth Jockey assists you in developing a strong brand presence that enables you to set new records for client conversions and fosters customer loyalty. We introduce the power of the digital world to your company.

In India, 1.1 billion of the 1.4 billion residents already have mobile connections. Internet users total 658 million, and 467 million of those use social media. Thus, a sizable portion of the populace already uses websites like Facebook, Instagram, WhatsApp, and YouTube. In fact, these are the best platforms for brand marketing.

Although the options to grow your brand in India are limitless, this article will give you a few brand growth strategies that will assist you in expanding your brand in India.

1. Know Your Audience

The kind of customers your organisation attracts is the most essential thing to understand. You may have an impact on the market by knowing who to serve.

To offer a more focused and customised message, brands use audience segmentation, a marketing method that involves identifying a subset within their target demographic. Stronger relationships and a more potent influence result from selecting and segmenting an audience.

Growth Jockey helps you develop a buyer persona. It gives you information about your ideal client. By creating a buyer persona, we help you decide what to add to your strategy and, most significantly, give you a better understanding of your company from the perspective of your customers.

2. Do Proper Research for a Better Understanding of The Market

Understanding what the Indian audience is seeking and how you may meet their demands is crucial to impressing them. Keep in mind that there is fierce competition in the same industry in India, therefore, you must provide something unique that is valuable to the Indian market.

Your brand can succeed or fail based on your knowledge of the marketplace. Don't have a preconceived notion of what a customer looks like.

You need to check their geography, laws, and many other things besides their religion and customs. There are various factors to consider, to achieve the best brand performance in India. Growth Jockey, as your local partner, assists you in attaining the optimum brand growth to make your life easier.

3. Build a Strong Online Presence

The third way to grow your business in India is to build a robust online presence, which is becoming increasingly important in India. By 2025, it is estimated that the number of smartphone users in India will reach 963 million, up from 468 million in 2017.

With a rapidly growing number of internet users, digital marketing has become crucial to any brand's strategy to reach and engage Indian consumers. Building a website, creating social media profiles, and investing in search engine optimization (SEO) are key steps to take to grow your product.

A website can be a hub for your brand's online presence, while social media can help you build a following, engage with customers, and promote your products. SEO is important for ensuring your website appears in search results when people look for keywords related to your brand or products.

Growth Jockey helps you build a strong online presence. This will help you reach a wider audience, build brand recognition and loyalty, and compete effectively in the Indian market.

4. Influencer Marketing

One of the techniques for brand growth is to partner with local influencers in India to boost your brand's visibility and credibility. Influencer marketing is a popular way to grow your business in India. Partnering with the right influencers can help you reach a larger audience and build trust with potential customers.

To find the right influencers, consider your brand's target audience and the influencer's niche, engagement rates, and authenticity. Authenticity is important, as Indian consumers can be wary of sponsored content that feels forced or insincere. To work with influencers, you can offer them free products, pay them for sponsored posts or collaborations, or partner with them for events or campaigns.

By partnering with local influencers, you can tap into their existing audience, leverage their credibility and expertise, and benefit from their ability to create authentic content that resonates with Indian consumers.

5. Customise Your Brand

Customising your brand for the Indian market is important because India is a diverse country with various cultural nuances, preferences, and habits. By tailoring your brand to local tastes, you can increase your appeal to Indian consumers and build a more substantial brand presence.

Customisation can take many forms, such as adapting your products or services to local tastes and preferences, creating marketing campaigns that resonate with Indian culture, or providing customer service that is attuned to local customs.

Many brands have achieved optimum brand growth in India by creating special editions of their products that cater to local festivals or holidays. In contrast, others have launched localised marketing campaigns that incorporate Indian celebrities or cultural themes.

By customising your brand for the Indian market, you can differentiate yourself from competitors, build deeper connections with customers, and grow your brand in India.

6. Offer Value

This is one of the most important techniques for brand growth in India, according to us at Growth Jockey.

Offering value to your customers is essential for building a loyal customer base in India. Indian consumers are often price-sensitive, expecting high quality and good value for their money.

To offer value to customers, Growth Jockey suggests you focus on providing high-quality products that are competitively priced, offering excellent customer service, and building a strong brand reputation.

India has a rapidly growing middle class, with an estimated 715 million people expected to be part of the middle class by 2030.

Examples of brands that have succeeded in offering value to customers in India include Xiaomi, which offers high-quality smartphones at affordable prices, and Patanjali Ayurved, which provides natural health and wellness products that are priced competitively.

Another example is Flipkart, one of India's leading e-commerce platforms, which has built a strong reputation for providing a wide range of products at affordable prices, backed by excellent customer service.

By offering value to customers, you can build a loyal following in India and differentiate yourself from competitors who may not prioritise customer satisfaction.

7. Expand Your Brand Presence

India's e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 96% from 2021 to 2025, reaching a market size of $120 billion by 2025 While India has some major metropolitan areas, many smaller cities and towns represent significant brand growth opportunities.

Growth Jockey helps you expand your brand's presence across India by building a strong distribution network and implementing effective supply chain management.

Expanding your brand's presence can also involve partnering with local distributors, setting up physical retail locations, or investing in logistics and transportation infrastructure to reach customers in more remote areas.

For example, Hindustan Unilever Limited, one of India's largest consumer goods companies, has a strong distribution network reaching more than 6.3 million outlets across the country.

By expanding your brand's presence across India, Growth Jockey helps you tap into new customer segments, increase your brand's visibility, and drive revenue growth. However, we are also aware that different regions in India may have different consumer preferences and behaviours, so we tailor our approach accordingly.

To Sum Up

In conclusion, growing your brand in India can be rewarding but challenging, given the country's size, diversity, and unique market characteristics. With a population of over 1.3 billion people, India is the world's second-most populous country, and it is expected to overtake China as the world's most populous country by 2027

To succeed, you need to have a deep understanding of the local culture, preferences, and trends and be willing to adapt your strategy to meet the needs of Indian consumers. Key strategies for growing your brand in India include building strong partnerships with local distributors and suppliers. Also, invest in marketing and advertising to build brand awareness and customise your products to local preferences.

It is also important to build a strong online presence, and Growth Jockey can help you with this by giving your business momentum through our innovative solutions.

While these strategies can be effective, they require a long-term commitment and a willingness to adapt to changing market conditions. By following these tips and staying focused on your goals, you can establish a strong brand presence in India and tap into one of the world's fastest-growing markets.

At Growth Jockey, our unwavering dedication lies in creating custom solutions that effectively tackle the crucial challenges confronted by our clients across diverse industries, ultimately leading to brand growth. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge solutions to fuel your brand growth.

Take the decisive step towards unlocking the next level of growth for your brand by contacting us today and discovering how our tailored strategies can drive brand growth for your business.

3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US
3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US

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