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Trends of Marketing Automation in 2023 !

By Fahad Khan
The incredibly lucrative segment of marketing automation has helped several companies achieve their goals.

Marketing has become increasingly important in today’s businesses. The incredibly lucrative segment of digital marketing has helped several companies achieve their goals. But we have been familiar with the concept of marketing. What we have to learn about today is marketing automation. While this term may sound unfamiliar, it is nothing more than an advanced set beyond the world of marketing. Marketing automation is the process of employing a set of software to automate different aspects of advertising.

Automation tools modify humans' work and help achieve business growth quickly. 2022 witnessed a massive expansion of automation tools, so the future of marketing automation services is solid. A typical example to explain marketing automation is email marketing or email scheduling. Today, we can schedule emails to hundreds of people and send them with a few clicks. Thus, the process has become far too easy in comparison to what we were doing around 20 years ago.

The marketing automation industry is expected to flourish in 2022 and beyond. It is predicted that the sector will contribute USD 6.4 billion in the next two years. With an ever-evolving industry like it, it is essential to be updated with trends and marketing changes. This article will examine the trends in marketing automation industry that were prevalent in 2022.

1. Funnel strategy to Lead Conversions

A diagram of a lead generation funnel.

It is important to apply a funnel strategy to lead and generate conversions. Only some products are for everyone in the market. Your product will only be suitable for one age group of society and only for some of them. Therefore, it is crucial to filter your clientele while also filtering your automation techniques as needed. This is when a funnel strategy can be employed to offer personalisation goals.

There is no doubt that automation can help business grow, but only when done correctly. There are three different sub-parts to a funnel strategy. They are mentioned herewith:

  • The top is usually where people start to discover the business. This can be achieved by emphasising brand awareness content.

  • At the middle of the funnel, the potential customer segment may consider a particular solution or product from the brand. To make the most of it, one can throw more light on how they are better than the other brands in the market.

  • The bottom part of the funnel indicates a prospect is interested in the product or service. Testimonials, product-based content, etc., can be made to attract the further.

2. AI and Machine Learning are a great hit

A diagram representing artificial intelligence (AI) and machine learning (ML)

Artificial Intelligence and Machine Learning top the list of the most widely used techniques in marketing automation. Giants like Netflix, Amazon, Etsy and many others have already applied these technologies and gained massive customer attraction. However, it is not the large-scale brands but the small ones too that have started to gain momentum from the results of AI and ML.

Using ML, standard practices like content creation, boosting engagements, etc., are now operated. The systems consume a few clicks and behavioural data along with crucial profile aspects, thus helping brands reach the right set of clients at the right time. The overall result of ML and AI is a hyper-personalised experience for both the service providers and the audience.

3. Marketing based on Customer Lifetime Value

A diagram illustrating the relationship between three customer metrics used in calculatin “Customer Lifetime Value (CLTV)

Brands and service providers that provide engaging experiences have an excellent probability of customer acquisition and client retention. With the advancements made on the internet, our attention spans have been reduced from minutes to seconds. This indicates that the brand may lose the client if anything wrong goes on in the customer experience process. Therefore, it is essential that marketing always be based on providing customers with lifetime value.

The ultimate goal of marketing automation is to provide sales or growth. With the advanced implementation of automation tools, brands can segregate different CLV (Customer Lifetime Value) users. This is done by internally analysing customer behaviours, purchase histories and an accurate CLV assessment.

At GrowthJockey, we aim to help businesses achieve their ultimate goals. The latest industry trends are employed to execute and gain customer acquisition. With an efficient operation methodology, GrowthJockey helps connect companies with relevant resources.

4. Automation in Social Media Marketing

A visual illustration on automation social media platforms

Social media marketing has gained a top spot in the trends of the marketing automation industry. It is relevant to a larger population and has a long-term effect. SMM can alter the decision-making power of users and, thus, attract them to the product or service. As per data, an average of 6 hours 58 minutes] of screentime has been registered by people globally. With automation techniques, brands and service providers can reach the right audience, thus helping businesses experience accelerated growth.

Here are a few opportunities that marketing automation can bring to social media marketing.

  • The Gen Z population has started to rule the internet already. They hold a significant section of the purchasing power showcased by the audience. Therefore, brands must shoot up their game and think from a broader perspective to cater to different generations. But a speciall attention must be paid to Gen Zs because they are the future of tomorrow.

  • Statics are leaving the internet and are being replaced by video content. Moreover, social media video marketing has increased by a whopping 130%. Relevant tools to channelise and streamline video content must be adapted.

  • Marketplaces like Facebook have flourished lately. Therefore, better investment in these platforms is a must. Running social media ads at relevant times of the month and posting them in a strategic manner is essential.

With this, the SMM segment will become the most explored sphere for promoting marketing automation in business.

5. Cross-Channel Marketing

A graphic representing cross-channel marketing

A cross-channel marketing process has gained momentum lately, with different marketing channels available to conquer on the internet. Operations on multiple channels can be interlinked or practiced individually. Marketing automation trends like these are here to stay.

As per research, it is beneficial to employ two or more streams of communication for targeted engagement. This can boost engagement levels by around 166% which is way greater than the engagements achieved by using one communication channel. Such techniques in marketing automation assist in attracting customers and, eventually, their acquisition.

Businesses can run relevant campaigns as per the data they hold. However, each channel has a different requirement. Therefore, content and campaigns must align with the deliverables of the medium.

The trends are ever-changing

Here are the trends of marketing automation! The user experience has significantly evolved over the past few years. With massive advancements made on the internet, marketing practices ought to develop with every passing day. Other than the trends mentioned earlier, trends like chatbot integration, a mobile-first approach and user retention, and other intelligent marketing automation techniques are also in trend. Before implementing any marketing automation technique, businesses must know their goals and possible results. Only then can automation techniques prove to be a boon.

At GrowthJockey, several automation techniques are adapted to bring relevant growth to businesses. Apart from effective operations and technologies that connect businesses with the right resources, Growth Jockey assists in mapping growth through cost-reduction methods. With over 50+ projects delivered and 10L dedicated to project hours, Growth Jockey provides top-notch solutions to tackle business challenges.

At GrowthJockey, we are committed to delivering tailored marketing automation solutions that effectively address the critical challenges faced by our clients across various industries. Regardless of the scale of your business, whether you're a small-scale enterprise or a large corporation, you can now harness the benefits of advanced automation technology.

Take a proactive approach to unlock the next level of growth for your brand by reaching out to us today!

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10th Floor, Tower A, Signature Towers, Opposite Hotel Crowne Plaza, South City I, Sector 30, Gurugram, Haryana 122001
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US