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Learn the different types of marketig channels

By Ashutosh Kumar
A well-rounded understanding of marketing channels will help you choose the one that best serves your needs or the objectives of your organisation.

Businesses frequently look for novel approaches to increase their clientele and customer base. To do so, they may contact their present and potential clients in several ways through various marketing platforms.

A company will be most profitable when it creates its marketing mix to satisfy its target market's demands. Interestingly, the marketing channel is one of the critical components of this marketing mix.

The many methods or platforms you employ to connect with your target audience are known as marketing channels. It is the route that products or services travel in, from the point of production to the final consumer.

You may create a content distribution strategy that caters to your audience by being aware of the various benefits of various marketing platforms. Understanding the many marketing channels will enable you to choose the one that best serves your needs or the objectives of your organisation.

We at Growth Jockey assist businesses in reaching their target market with product information and sales. We assist them in contacting potential customers. All of this is accomplished with the aid of an efficient marketing channel.

This article will discuss what we mean by marketing channels and the types of marketing channels. Along with marketing channels in India, we will also discuss omnichannel marketing and its use in business.

What is a Marketing Channel?

A marketing channel is a crucial component of developing products and successful marketing plans, and it is an essential instrument for corporate growth. To move commodities from the point of origin to the site of consumption, a group of individuals, organisations, and activities interact with one another.

Businesses frequently use marketing strategies with a proven track record of success in a specific region. They might also use several multi channels at once to accomplish a particular task, like creating a brand identity or spreading the news about a new product.

The Pipeline reports that 52% of marketers employ three to four marketing channels. This guarantees the delivery of goods and information to clients. To be more successful, most firms combine a variety of marketing channels and techniques, including websites, blogs, social media networks, email marketing, content marketing, and SEO.

According to a survey by HubSpot for more than 1,000 global marketing professionals, more than 42% of marketers already use social media, making it the most popular channel. In addition, it will see significant growth in 2023 and has the most excellent ROI of any medium.

One-fourth of marketers also claim to utilise social media shopping tools. One-third of marketers use their blog or website in addition to SEO to rank in SERPs. 32% of marketers currently utilise email.

The three marketing channels with the highest return on investment are blogs, social media shopping tools, and influencer marketing.

Top B2B Marketing Channels

Businesses buying products and services from other businesses are referred to as participating in a B2B market. B2B marketers employ a variety of channels to increase profits by generating interest in those products and services. Selecting a B2B marketing channel for your business can be challenging.

Growth Jockey believes the best place to start is in a channel with the highest potential for rapid success with the least risk and the broadest audience.

B2B marketing is experiencing a change in the market— and you need to catch up if your group is working with outdated data.

More than 80% of marketers that participated in a 2022 HubSpot study with over 1,200 respondents claimed that marketing had evolved more in the past three years than it has in the previous fifty.

The leading marketing channels utilised by B2B marketers are:

1. Social Media Marketing

Today, the social media profiles of your business are more significant than your website.

The most recent study from CMI and Marketing Profs found that 77% of B2B content marketers believe LinkedIn offers the best results for social media and that 93% utilise it to share organic material.

2. Search Engine Optimization (SEO)

Optimising your website's pages and content for search engines allows you to rank for the keywords you desire by having them show up naturally on search engine result pages. This is known as Search Engine Optimization.

An average of 3.5 billion Google searches are made daily, searching the most popular way for internet users to find information. When done correctly, SEO may generate consistent, cost-effective traffic that is intentionally qualified.

3. Pay-Per-Click

Running sponsored advertisements on search engines to rank well for pertinent terms and inquiries is called ‘paid search’.

Because advertisers often pay the search engine a predetermined price each time a user clicks through the advertisement, these adverts are called ‘pay-per-click advertisements'.

4. Content Marketing

Content marketing aims to create and distribute valuable, timely, and consistent material to draw in and keep the attention of a target audience and, ultimately, to encourage profitable consumer action.

According to this study, content marketing is a popular choice among many marketers. It is employed by many well-known companies around the globe, such as P&G, Microsoft, Cisco Systems, and John Deere. Additionally, it is implemented by sole proprietorships and small businesses all over the world.

5. Email Marketing

Through email marketing, you can effectively contact your target audience with your advertising message. You can inform customers about promotions and discounts, advertise loyalty and referral programmes, and distribute educational resources through email campaigns.

With Growth Jockey, you can reach your subscribers by sending expert email campaigns without the need to know its technical workings. Utilise our ready-to-use templates to save time when building relationships with clients.

What is Multichannel Marketing?

Multichannel marketing is a strategy where marketers use a variety of distribution channels and techniques to reach their target market. These channels include a physical storefront, a company website, and text messaging applications.

95% of marketers claim to be aware of the value of multichannel marketing in terms of targeting. But only 73% of respondents claim to have a multichannel strategy.

Making it simple for prospects and consumers to connect with branded content anytime, wherever, and however they choose the primary goal of this type of strategy. The best thing about multichannel marketing is that it is wildly successful.

With multichannel marketing, a company may use the same product inventory to reach more clients via several channels. It is vital to remember that retailers can reserve inventory for various channels and optimise various product titles, photos, and other product qualities for various channels.

A multichannel marketing strategy that uses email, social media, the corporate website, and other channels to reach customers can further include a multichannel retail model.

What is Omnichannel Marketing, and How is It Different from Multichannel Marketing?

Omnichannel marketing is the seamless integration of branding, message, and online and physical touchpoints as the customers progress down the sales funnel, resulting in a more significant customer experience.

In omnichannel marketing, marketing techniques are viewed from the consumer’s perspective. Customers can now communicate with brands through various platforms, including social media and customer service phone numbers.

Although the notions of b2b omnichannel and multichannel are both built on engaging customers across several platforms, they are different. Multichannel examines the channel and how a person will transact there.

In contrast, omnichannel considers how to offer the optimal experience as customers switch between channels, considering the possibility that the customer journey may span numerous channels. Every engagement is a stop along a journey that ends in a conversion.

What are the Benefits of Using an Omnichannel Marketing Strategy in Business?

Since an omnichannel strategy is no longer just a guide to be followed for major corporations and multibillion-euro businesses, it is changing how it is defined. Customers assert that they demand an "Amazon-like" shopping experience everywhere, even from local retailers. Businesses today must excel to be competitive; having a website and providing average customer service is no longer sufficient.

Growth Jockey helps companies excel by making them realise the use of omnichannel marketing in business. We help them track engagements across multi channels with the help of an omnichannel approach.

In the current environment, an omnichannel strategy and omnichannel operations are increasingly taking hold as the norm. 74% of retailers, according to Coresight research, have either started working on their omnichannel strategy or have already put it into practice. Companies that have yet to begin to consider omnichannel personalisation are moving slowly.

Some of the benefits of omnichannel marketing are as follows:

  • A better user experience

  • Seamless brand strategy

  • Greater revenue

  • Better data collection

To Sum Up

Distinct marketing channels have different advantages, but most companies can employ a variety of channels in their marketing plans to achieve their objectives.

Growth Jockey helps you utilise many channels, establish multiple contact points, nurture leads, and boost conversions. Remember that before making a purchase, a buyer likely encountered your brand at least seven times
You may speed up this process and accomplish your marketing objectives by reaching them through several methods.

Growth Jockey assists businesses in providing consumers with an omnichannel experience using cutting-edge marketing channels that may provide accurate, person-level information about the best media mix, targeting, and other factors. We assist businesses in making better-educated decisions about how to improve campaigns and cut back on unnecessary ad spending by studying the consumer experience at every stage.

Get in touch with us today to scale your business by unlocking different marketing channels !

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25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US
3rd Floor, GJPL, Time Square Building, Sushant Lok, Gurugram, 120009
Ward No. 06, Prevejabad, Sonpur Nitar Chand Wari, Sonpur, Saran, Bihar, 841101
Shreeji Tower, 3rd Floor, Guwahati, Assam, 781005
25/23, Karpaga Vinayagar Kovil St, Kandhanchanvadi Perungudi, Kancheepuram, Chennai, Tamil Nadu, 600096
19 Graham Street, Irvine, CA - 92617, US