In the recent past, the scope of marketing has expanded beyond what one could imagine it to be. The world has gone through revolutionary changes, and so has the field of marketing. We have been familiar with terms such as “digital marketing”, “brand positioning”, “business growth” and “social media marketing”, but one of the most commonly used terms in the industry today is “360 Digital Marketing”.
Let us first understand the use of “360 Degree” in terms of marketing. Earlier, marketing only focused on non-digital modes. They were traditional methods like newspapers, leaflets, banners, radio and many more. With the entry of digitalization, computers and internet networks began the digital era.
It was also the beginning of a 360-degree marketing approach. It uses multiple platforms to reach the targeted audience. Imagine if a customer only saw an advertisement on the front page of a newspaper But with 360-degree marketing, they now see it on a website they open it on their laptops, while scrolling through Facebook on their phones, hear it as a jingle playing on their car radios, watch a commercial on their televisions and look at it as a billboard advertisement as well.
Since they will see a particular communication around them, it will register in their minds. They will be more likely to consider purchasing the product or availing of a service.
The revolutionary digitalisation came in the form of added devices in a house and accessible internet. The use of 360-degree advertising also became specific in the digital advertising space. This gave rise to “360 Digital Marketing”. This form of marketing uses all means of digital advertising spaces. These are website ads, social media ads, SEO blogs and much more.
Let us now take a look at a few platforms that companies use in 360 digital marketing:
When you make a Google Search, you see the most relevant results. You then choose to open a website that appears on top. Ever wondered how this happens and which website appears on top? It is done via Search Engine Optimization. It uses keywords, content and sentences that people are most likely to search. To keep it simple, SEO increases your website’s organic ranking positions on search engines (such as Google and Bing. It also makes it simpler for your target audience to find you online.
This technique uses several websites that the target audience is likely to surf. It uses the target’s data and analyzes it to place an ad regarding a subject that has been looking for. Have you ever looked for a shoe and the next day you open a random website, you see a shoe ad placed on the bottom right corner? That’s the magic of Pay-Per-Click ads in digital marketing.
Another new yet crucial way to grow business is using social media for organic content as well as paid, promotional advertising. The best part about social media advertising is, it lets you create a personality for your brand to give it a human feel.
According to Growth Jockey, an average adult spends about 2.5 hours a day, scrolling through social media sites? And, about 64% of customers wish to remain connected with brands through social media. Viewers see the product as an account on the platform. It feels more organic to them.
With the rise of other forms of marketing, for instance, influencer marketing, social media advertising seems to be more genuine as well. Some of the most commonly used social media platforms are:
The most popular photo and video-sharing platform at the moment is Instagram. This is a revolutionary app. This platform has the maximum GenZ users who spend hours scrolling. Most brands use Instagram for posting both static and video content. With the introduction of Instagram reels, the platform now has more audience.
It also has a wider prospect of increasing reach. If your brand adapts to the algorithm and uses paid advertisements wisely, more traction and increased followers on your brand’s page are ensured!
It started as a text-only social networking platform. Today, it is one of the most used platforms for promoted and short communication. On this platform, your brand gets to use a hashtag to make it to the trending list. Be it an image or a short, funny text in 280 characters, if your brand can communicate and be interesting, Twitter is the platform for you.
Facebook is one of the oldest social media platforms. It also accounts for a majority of the audience who use social media. Facebook also allows paid advertisements. The reach of a post can be expanded and strategized, like other social media platforms.
You might not consider this one a social media platform, but it does function like one. Working with YouTube requires its independent algorithm, comments and content management skills. It qualifies to be called a social media platform. On YouTube, brands use the community tab to post creative and engaging content. They also place their ads before videos start playing.
If people have always told you that marketing through advertisements only by short text and visuals, it is now time for a surprise. Blogs are long forms of content and are used for advertising purposes. They are more subtle. Unlike common ads you spot on a newspaper or a billboard, blogs are more detailed.
They bring in the brand plug-in more smoothly. Like content on a website, they also use SEO, so that when a consumer searches, the blog appears on top and when the consumer reads the blog and finds the brand mentioned as a solution, they find it easy to reach the brand.
Blogs also use techniques such as backlinking and cross-linking. They take the reader directly to the brand’s website, making the brand just a click away. Have you ever read a blog and noticed your mouse pointer turn into a pointing finger when placed on a blue-coloured text? That’s backlinking and cross-linking for you!
When you visit the websites of certain brands, do you come across a pop-up that says “subscribe to our newsletter to remain updated”? Where do these newsletters get delivered to? Or, do you notice promotional emails that brands often send regarding new offers, a new store just a casual wish for a festival?
E-mail marketing is another form of digital marketing. It uses one of the most popular platforms- e-mails. These emails can be promotional, or just have some casual content to attract the attention of customers. Writers can create a catchy subject line and an interesting e-mail body with a colourful visual. The emails can be used from the existing database and new e-mails can be added to the list, making the target base wider.
At 5 PM, you must have noticed how food-tech brands send a subtle notification about evening snacks. You look at the notification. You also end up placing an order. Creative notifications that are short, crisp, catchy and timed well can do wonders when it comes to attracting customers.
The framing of such notification plays a very important role in grabbing a customer's attention along with the time when the notification is sent. This adds another platform to our list of platforms used for 360-degree digital marketing- Phone Notifications.
Along with it, make sure that you are aware about the pitfalls and roadblocks in the optimisation of 360 degree digital marketing.
Now that you are aware of some of the most used platforms, the question arises- how can you start using these? Who can you seek help from? How can you expand and ensure business growth?
Say hi to Growth Jockey. We are a growth marketing and business solution company based in Gurgaon. We have a vision to make your start-up’s vision come to life and offers talent and expertise to start-ups and enterprises across diverse industries.
If you are looking to convert your everyday mundane growth into monumental, join hands with the creators, innovators and changemakers at Growth Jockey. With this, you can ensure that your business never misses a growth opportunity and maintains its core values.
At Growth Jockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.
Get in touch with us and unlock the next level of growth for your brand. Our team of experts is ready to help you achieve remarkable results in the digital landscape.