Power of Interactive Content: Polls, Quizzes, and More for SMO Success
Simply creating relatable content cannot sail businesses in today’s competitive markets. To establish a strong connection with your audience, you have to cut through the noise. Interactive content like polls and quizzes can help you do that.
These engaging elements grab more attention than static content, bringing you more traction and user data. With these insights, you can meet customer demands, address concerns, and deliver your brand's message in a more personalised manner.
This blog examines examples of different interactive content and the benefits they offer. So, get ready to take advantage of interactive content and elevate your marketing strategy.
What is Interactive Content?
Interactive content is the type of digital content that requires active user engagement to engage users beyond just scrolling through the content. It allows users to participate by clicking, answering polls, responding to queries, completing surveys, playing games, and more.
3 Forms of Interactive Content
There are several examples of interactive content that help with digital marketing. Here are some of the most popular ones:
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Quizzes
Quizzes are a great way to offer personalised content based on your audience's interests. They engage your audience, collect their opinions, and bring in feedback without additional effort.
According to a study, users share quizzes[1] more than any other type of content on social media. For example, a food and beverage brand can create a quiz for customers to understand their dietary needs and restrictions.
Besides increasing engagement, it allows the brand to collect valuable data for future marketing efforts.
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Polls
Polls help create excitement, start conversations, and collect opinions. You can use the results of a poll to improve your product or create a targeted marketing campaign.
For example, a software company may create a poll for customers to suggest features they would like to see in their new product. Such interactions attract insights and assure customers that you care about their needs in your day-to-day operations.
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Surveys
While surveys, like polls and quizzes, collect opinions, they do so in a more detailed manner. Rather than just measuring users’ experience, they urge them to describe their feedback in-depth. This helps brands understand multiple viewpoints about their services.
For example, a fashion marketplace can create a survey that asks customers about their favourite fashion items and price points. A survey shows customers that their unique opinions are deeply valued. This is one way to increase customer loyalty.
How Do Quizzes and Polls Increase Engagement?
Interactive content strategy is one of the easiest ways to increase users' time on your page or website. It boosts engagement rates and makes your brand more appealing to the social media algorithm.
Additionally, every quiz or poll answer gives vital data about your customers.
For example, if a question or quiz pops up while a user is scrolling your page, it attracts their attention. First, they are fascinated by the possibility of such a question or comparison.
Secondly, they want to know what other people’s opinions are regarding the question, so they vote to see the result. With this strategy, you have created curiosity personalisation and offered a chance to share results on social media.
Some surveys and quizzes may reveal your target audience's buying habits and future product requests. The best part? You can achieve this without any social media expertise.
The Role of Interactive Infographics and Videos
An interactive infographic is a visualisation that lets people engage with data. Unlike static infographics that only show information, interactive infographics allow users to engage with the content.
This implies that users may interact with the data, zoom in or out, and explore it to see it from various perspectives.
Infographics can include animations, videos, and other elements that make the data more interesting and immersive. This helps users understand complex data and remember insights they might otherwise miss.
3 Steps to Creating Compelling Interactive Content
As the average attention span of humans wanes, now is the best time to join the interactive content trend. To create compelling interactive content, follow these 3 simple steps:
Step 1: Choose the Right Tool
Many platforms are available for creating surveys, polls, and quizzes. Some well-known ones include BuzzFeed, Typeform, and SurveyMonkey.
Your choice of tool will depend on three factors. They are the type of interactive material you want to create, your budget, and your unique needs.
Step 2: Create Engaging Content
Quizzes and polls that entertain are more likely to perform better. Here’s how you can offer entertainment in your interactive content:
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Know your audience: Adapt your material to your audience's tastes and passions. Use ideas and language that appeal to them.
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Make it relatable: Create interactive videos that are relatable and engaging. Ensure your surveys, polls, and quizzes relate to your brand and benefit the users. Content that is too promotional or irrelevant may discourage interaction.
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Make it enjoyable: Interactive material needs to be fun. Use humour and thought-provoking questions or subjects to keep people interested.
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Add value: Give users something of value in exchange for their involvement. This may be a chance to win a reward, insightful information, or even tailored advice.
Step 3: Analyse the Results
Analysing surveys, polls, and quizzes is key to getting useful information. Look for trends in the data that may guide new products or marketing plans.
Analysing the Impact: 6 Metrics for Success
It's as crucial to optimise every interactive experience as it is to set goals for your content. The next section covers six key metrics to track for any interactive content experiences.
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Page Views
Page views refer to the number of times users have viewed your content. It is the sum of new visitors and returning visitors. As a marketing metric, your page views are valid only if the right audience views your content.
Another interesting idea is to identify where most views come from. Email links? Facebook? Google? LinkedIn? Then, you know exactly where to put in more effort for improvement.
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Visitors
This refers to the number of unique viewers that interacted with your content. It is one of the best measures of how successful your strategy is. It helps modify or strengthen the primary appeal and messaging.
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Returning Visitors
This is the number of people who have seen and interacted with your content more than once before. It tracks engagement, loyalty, and the success of your interactive experiences. It helps you understand where your visitors might be losing you so you can fill those gaps.
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Conversion Rate
Conversion rate measures the number of converted users as a percentage of the total number of visits to your site. For example, if your email campaign resulted in 10,000 site visits, but only 500 visitors made a purchase. Your conversion rate on that email strategy is 500 divided by 10,000, which is equal to 5%.
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Social Shares
Social shares are based on how often visitors share your interactive experiences on their social media accounts. They help with organic marketing since users willingly share the content with other people whose visits would add to your new visitors count.
Additionally, social shares also boost credibility because the higher the number of shares, the more people trust your services.
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Specific button clicks
To ensure your interactive experiences are engaging, test them internally. Monitoring certain button clicks is one method of doing this.
For example, if your interactive flip book has a wheel of fortune, you'll want to know how many people tried it.
Case Studies: Interactive Content in Action
Many brands and businesses have used interactive content as a marketing strategy. Here are a few examples of successful interactive content in action.
BuzzFeed's Which State Do You Belong in?
American internet, news, and entertainment media Buzzfeed is known for its thrilling quizzes and polls. Regarded as the king of interactive content, Buzzfeed began the quiz 'Which state do you belong in' in 2014. The quiz allows users to answer simple questions and, at the end, learn the American state they should live in.
Buzzfeed quizzes are an effective, entertaining, and engaging tactic to keep visitors on Buzzfeed's news website. Today, this particular quiz has been viewed 41 million times.
UNICEF's CoronaVirus Quiz
This UNICEF quiz[2] tests people's knowledge of key COVID-19 facts. It aims to combat false information about the pandemic.
It's a good example of how to share life-saving info by linking to a hot topic. This quiz shows how to spread important material. It has links to more articles about COVID-19.
How GrowthJockey Can Help Your Brand Create Interactive Content Strategy
Interactive content helps businesses memorably capture their audience's attention. Infographics, polls, quizzes, and videos can make this possible. This is where GrowthJockey comes in.
At GrowthJockey, we create an interactive content strategy to engage your audience. It will suit your business needs. Our creative content marketing team can engage your audience using gamification tools, puzzles, and videos. Our content marketing solutions aim to reach a broad audience.
Contact us today, and let's work together to elevate your brand and take your marketing to the next level!
FAQs Related to Interactive Content
What is an example of engaging content?
A great example of interactive content is content that is entertaining and educational. As a business, engaging content will tell the target audience about your product and, at the same time, keep them glued to your page.
Why should our multimedia quiz be interactive?
Multimedia quizzes should be interactive because your target audience wants a personalised experience. They want to feel valued, and one way to achieve that is by creating quizzes that speak to them and their needs.
Is interactive content more effective than static content at grabbing consumers' attention?
Interactive media uses gamification techniques and visual elements like videos to keep the audience hooked. This interaction encourages participation and builds trust and credibility in the consumer's mind.
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