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Performance Marketing (Meta/FB)
Associate/Executive
Growth
Gurgaon, India
Full Time
Job Description
We are currently seeking an enthusiastic and creative Facebook Marketing Executive to join our performance marketing team. He/she is responsible for managing performance channels including Paid Search, Paid Social, Display, be responsible for the execution of the strategy, performance of client KPIs, maintain adherence to deadlines and best practices.
Job Roles and Key Deliverables:
- Research and execute key aspects of the campaign such as audience research, account structure, etc.
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, Maintaining a high standard of operational excellence.
- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities.
- Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables. Partner with other digital channels to align overall strategy and message.
- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery.
Qualification & Experience:
- A degree in digital marketing or a related business field
- Tier- 1 college preferred candidate
- 0-1 years of experience required
- Sound experience with tools like Facebook Business Manager, Google Analytics, Adobe Analytics.
- Excellent interpersonal, communication & project management skills; comfortable presenting recommendations to all management levels as well as coordinating with publishers/key agency partners such as Facebook etc.
- Excel knowledge, including pivot tables, charts, and formulae desirable but not essential.
- Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high-pressure environment.
- Work from the office is mandatory.
- Good communication skills
Key Skills :
- Custom Audiences, Retargeting, Creativity, Communication, Copywriting, Organizational skills, Lookalike Audiences, Landing Pages, Conversion Tracking etc.,etc.
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Industries
Growth
Operations
Technology