SEO / BAM Specialist

Sr. Manager/Director

Growth

Gurgaon, India

Full Time

Job Description

We are looking for a team lead SEO Specialist to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research to increase our company’s profitability.

Job Roles and Key Deliverables:

Lead and develop SEO initiatives for trending topics and soft news, across all the Company’s brands
Execute on day-to-day search initiatives, including news and trends research, keyword research, content gap analysis, optimization of existing content, and competitor analysis
Monitor and analyze trends. Provide Companies editorial teams with SEO opportunities for timely topics and events, and support trending content strategy that encompasses text, images, long and short-form video
Capitalize on major events and tentpole topics to maximize search traffic
Conduct performance analysis and leverage data to continually refine strategy
Determine impact on evergreen content
Apply comprehensive SEO fundamentals including writing meta, verifying SEO friendly page elements, creating target keyword lists and maximizing link architecture
Train and educate stakeholders
Create best practice documentation for trending content and influence cross-department workflows
Stay on top of SEO/Publishing industry news and search algorithm changes

Qualification & Experience:

Bachelor’s degree in related field
Required 4+ years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
Familiarity with WordPress or other content management systems
Experience with other aspects of marketing, such as customer growth and promotion is a plus

Key Skills :

Critical Thinking,Speaking & Writing Ability,Technical & Programming Skills,Social Skills,Analytics Skills,Data Skills,Drive, Motivation & Adaptability,etc.