Which Product Category Has the Most Usage of 360 Digital Marketing

When it comes to product marketing, you can use multiple methods to reach your target audience. Today, platforms such as newspapers, magazines, television ads, and social media are frequently used to create product awareness among potential customers. The right marketing method for your product may vary depending on the long-term and short-term impacts of your strategy.

While traditional marketing practices still hold some ground, 360-degree digital marketing is quickly gaining popularity among businesses for better reach to the target audience.

By employing a combination of elements, you can create a powerful digital marketing strategy to make your product stand out.

GrowthJockey has analyzed the product categories using 360-degree digital marketing the most to help you decide the best fit for your business.

What is 360-degree Digital Marketing?

360-degree digital marketing is a comprehensive plan that uses multiple channels to reach your target audience. This approach understands that customers have diverse needs. It seeks to provide a positive customer experience at all points along the customer journey.

By integrating digital and traditional marketing channels, a 360-degree marketing strategy ensures customer reach. It is not affected by where the customers are or which device they use.

An appreciable use of the 360-degree marketing strategy is demonstrated by Coca-Cola's "Enjoy Everything" campaign. This marketing campaign included mobile, experiential, product, digital, television, and social media elements.

Top Product Categories Which Use 360-degree Digital Marketing

Automotive

Though it might not be the first industry that comes to mind when thinking about digital marketing, the automotive industry is one of the top products and services in digital marketing.

The automotive industry utilizes 360-degree digital marketing by combining multiple digital marketing strategies to create a comprehensive approach to promoting their products and services. This can include tactics such as:

1. Search engine optimization (SEO): Optimizing the company's website and online content to rank higher in search engine results.

2. Pay-per-click advertising (PPC): Running targeted online ads to drive traffic to the website.

3. Social media marketing: Promoting the brand and products on social media platforms such as Facebook, Instagram, and Twitter.

4. Content marketing: Creating and sharing informative and educational content such as blog posts, videos, and infographics to engage with potential customers and build brand awareness.

5. Email marketing: Sending targeted and personalized emails to subscribers to promote products, offers, and events.

6. Influencer marketing: Partnering with influencers in the automotive industry to promote the brand and products to their followers.

By using a combination of these strategies, the automotive industry can reach a wider audience and provide a more comprehensive and immersive experience for their customers.

Consumer Electronics

When it comes to consumer electronics, 360 digital marketing is essential to reach consumers. Social media, online video, and search engine marketing are great ways to connect with potential customers interested in buying new electronics.

With so many different options on the market, it can be difficult for consumers to know which product is right for them. That’s where digital marketing comes in. By creating compelling content that highlights the features and benefits of your product, you can reach more consumers and help them make an informed decision.

Consider using digital marketing to reach your target audience if you're selling consumer electronics. It’s a great way to connect with potential customers and help them find the right product.

Fashion/Retail

The fashion and retail industry have a strong connection with 360-degree digital marketing because this industry aims to reach where their customers are. Hence, using both traditional means and digital marketing can do wonders for the fashion/retail industry. By utilizing a variety of digital marketing tactics, fashion and retail brands can reach their target audience and promote their products in a comprehensive manner. Some of the tactics used include:

1. E-commerce: Setting up an online store to sell products directly to consumers through the company's website or marketplaces like Amazon.

2. Social media marketing: Promoting products, events, and brand image through platforms such as Instagram, Facebook, and Twitter. Fashion and retail brands often use social media to reach out to potential customers and build relationships with them. This can be done through paid ads, organic posts, or both.

3. Influencer marketing: Partnering with fashion and lifestyle influencers to promote the brand and products to their followers. Many fashion and retail brands work with popular influencers to promote their products. Influencers often have large followings on social media to reach out to many potential customers at once.

4. Content marketing: Creating and sharing high-quality content in the form of images, videos, and blog posts to showcase products, provide styling tips, and build brand awareness.

5. Email marketing: Sending targeted and personalized emails to subscribers to promote products, sales, and events. An email is still a powerful tool for reaching customers, and many fashion and retail brands use it to stay in touch with their subscribers. Emails can promote new products, sales, and other special offers.

6. Virtual and augmented reality (VR/AR): Using VR and AR technology to provide customers with an immersive shopping experience and allow them to try on clothing virtually.

GrowthJockey suggests that by combining these strategies, the fashion and retail industry can provide a more comprehensive and engaging customer experience, and reach a wider audience to drive sales and build brand awareness.

Food & Beverage

Digital marketing is becoming increasingly important for food, beverage, and dining brands. While traditional marketing channels such as television and print are still important, it’s clear that brands need to have a solid digital marketing strategy to reach and engage consumers.

Here are some ideas for how 360 branding can help food, beverage, and dining brands grow:

1. Use social media to create a community around your brand: Social media is a great way to build customer relationships and create a passionate fan base. Platforms like Facebook, Twitter, and Instagram offer opportunities to share recipes, behind-the-scenes photos or videos, industry news, and more.

2. Create mouthwatering content: People love to view cooking videos ! Creating high-quality content (photos, videos, blog posts) that showcases your products can generate interest and excitement about your brand. Optimize your content for search engine visibility so potential customers can easily find you online.

3. Develop targeted campaigns: A targeted campaign is a marketing effort specifically designed to reach a specific group of consumers. This can be done through various means, such as targeting specific demographics or interests. Since people use different digital channels at various stages of the purchasing process, it’s important to develop targeted campaigns that speak to customers wherever they are in their journey. In order to be effective, a targeted campaign must be well-targeted and relevant to the audience it is trying to reach.

GrowthJockey can efficiently help your business, both cost- and time-efficiently.

Healthcare

360 digital marketing in healthcare and personal care is on the rise because it's a strategic way to reach these highly regulated industries. The fact that healthcare and personal care are both heavily regulated means that companies must be cautious about how they market their products and services. This can be done through 360 digital marketing in order to gain insights into customer behavior and preferences, as well as create loyal customers who understand your unique brand.

These are the two most popular industries where people seek information on specific products and services. In addition, the rise of social media has made it easier for healthcare and personal care companies to reach their target audiences with marketing messages.

Healthcare and personal care companies use many digital marketing techniques to reach consumers. These include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and social media marketing. Each of these channels has its strengths and can be used to reach different types of consumers.

For example, PPC advertising can be used to reach consumers who are actively searching for specific products or services. Content marketing can be used to provide informative articles or videos that educate consumers about healthcare and personal care topics. SEO can be used to reach consumers actively searching for information on healthcare and personal care products and services with such content. Email marketing can be used to stay in touch with customers and build relationships with them. And social media marketing can be used to build brand awareness and engage with customers on a more personal level.

Home & Garden

Home and garden products have seen particularly heavy use of digital marketing in recent years. This is likely because people are spending more time at home and are looking for ways to improve their homes and gardens. They may be searching for ideas online or looking for products to buy. Either way, digital marketing is a great way to reach potential customers in this category.

Some of the most popular ways to market home and garden products include:

1. Creating a website or blog dedicated to the subject

2. Posting helpful articles and tips on social media

3. Creating YouTube videos about product reviews or Demonstrations

4. Offering discounts and coupons via email or social media

5. Collaborating with other businesses in the industry to cross-promote products

GrowthJockey has a team of professionals with experience in developing unique marketing strategies. Our all-encompassing digital marketing strategy can help you increase your clientele in various ways. Check out the best business solutions for your brand at Growth Jockey.

At GrowthJockey, our unwavering dedication lies in providing comprehensive solutions for 360 digital marketing that effectively tackle the crucial challenges confronted by our clients across diverse industries. Regardless of the size of your company, whether a small-scale enterprise or a large corporation, you can now leverage the advantages of our cutting-edge digital marketing strategies.

Get in touch with us today to scale your business with our experts in 360 digital marketing !