Brand Management

Manager/Assistant Manager

Growth

Gurgaon, India

Full Time

Job Description

A Brand Manager is a professional who is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers.

Job Roles and Key Deliverables:

Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics

Qualification & Experience:

Proven working experience of at least 3-4 years as Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field

Key Skills :

Analytical skills and attention to detail.,An understanding of trends and an ability to respond to customers' wishes.,Creativity and an ability to produce innovative and original ideas.,Team working skills.,The ability to manage and allocate budgets.,Written and verbal communication skills.,etc.

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