How Leaders Can Keep Up With The True Speed Of Social Media

Digital marketing and social media have changed the landscape of almost every business domain forever. As a result, companies are recognising the power of this new technology and doing their best to harness it.

Your company needs to be able to keep in touch with the newest trends and innovations in social media. This article takes you through the ways you can keep up with it. It further tells you the skills you need to use social media efficiently.

Ways to Keep up with social media

As a team leader, you need to be in on the recent happenings in the industry. Here are some techniques you can use to keep up with the speed of social media. Incorporating these into your social media marketing strategy will increase your business's overall performance.

Follow the Recent Trends

There are a variety of ways to do this. You can follow social media influencers, marketing agencies and bloggers. Reading or watching their published content will let you know what's happening worldwide. This will assist you with your preferred strategy for social media marketing.

Creating a stream on Twitter with popular social media hashtags keeps you updated on the happenings. Similarly, you can use Google Alerts to avoid missing out on any breaking news in the industry.

You can use the Explore tab on Instagram to see the content shared on the platform that day. It also shows related searches. Search for relevant hashtags to access posts within a specific industry.

The world of social media is vast, and the trends are constantly changing. To keep up with them, you should take advantage of all crucial aspects of your business. This is why professional services like Growth Jockey can be a huge help. Our trained experts stay on top of social media happenings and help you optimise your business accordingly.

Create Attractive Content

No matter the changes in social media, you will only go right if you ensure your content is engaging. It should be entertaining and illuminating at the same time. This will let you connect with your audience better. It will also allow you to use social media to influence potential customers.

Ways to do this:

• Enhance visual appeal

Your content needs to be interactive and eye-catching. Text-heavy, bland content will not catch the attention of social media users. It also helps to create and use your photos as they help you stand out and be unique amid stock photos.

• Repurpose content

It always helps to promote your content across social media platforms and marketing channels. However, hiring a different team for these tasks may be tedious.

Repurposing already existing content is the way to go. For instance, you can make infographics for social media using your case studies or use points from your blog for a Twitter thread.

• Include customer testimonials and reviews

Customer testimonials are ways for users to find trustworthy information about a product. In fact, according to Big Commerce, 72% of consumers say positive reviews and testimonials increase their trust in a business.

Therefore, sharing these in your content makes potential customers notice and increases your brand's exposure.

Keep Up with News through RSS Feed Aggregators

Industry analysts and experts are usually the first to get wind of significant changes in social media. They post summaries and opinions across various sites. Staying in touch with these updates will let you stay in the loop.

However, going through all of these sites can take time and effort. This is where RSS (Really Simple Syndication) Feed Aggregators come in. They are the easiest way to stay up to date with websites, including blogs and magazines, that are important to you.

Whenever there is an update, you get notifications. Then you can read a summary or the whole post at your convenience.

Attend Social Media Conferences

Conferences are where the newest developments are introduced. It will also be an excellent opportunity to get your questions answered and receive guidance from experts in the industry.

However, these conferences are numerous, and attending all of them is impossible. Therefore, if you cannot participate in them in person, you can follow along using social media. It helps you stay updated on the happenings at conferences.

Subscribe and Listen to Podcasts

Podcasts are one of the best ways to keep up with the changes and get a wide range of information about social media from experts and influencers. They come in a variety of forms, including interviews and case studies.

Moreover, you can listen to podcasts when commuting or when you need to look away from your computer screen. It is a productive way to spend your breaks. Moreover, you can also subscribe to them from an RSS Feed.

Social Media Skills that Every Leader Needs

The above mentioned techniques help you keep up with social media. Now, look at some skills you need to be a better leader for your business.

Public Speaking

According to Cisco, video streaming and downloads contributed 82% of worldwide internet traffic in 2022. With video communication gaining popularity and social media platforms rolling out features like Instagram Live and Periscope, live videos are increasingly important. Marketing companies have also started using these to their benefit.

Leaders need to be composed and assertive when speaking in public. However, currently, there is an added strain of speaking without prior preparation. They must be confident enough to connect with their audience on social media in real-time.

As live videos enhance reach and engagement, public speaking skills are more critical now than ever. You can efficiently present your ideas, answer questions from customers and potential customers, and interview guests. Interacting directly with the company's leader helps the customers connect better with the brand and improves customer retention.

If you find creating video content challenging, seek the services of a professional marketing agency like Growth Jockey. We will ensure that your video content is compelling and help it reach your target audience.

Building Connections

As a leader, you must have a vast network of digital relationships. Your social media management strategy needs to consider the importance of networking and plan for it. There is plenty of potential for connections. It is up to you to be creative about making them.

Customers prefer it when brands connect with them on social media. Therefore, you need to get comfortable with connection and engagement—one significant benefit of better this identification and understanding of the target audience.

Adaptability

The social media landscape is ever-changing, and there is never a one-time solution for anything. Keep updating and optimising your strategy according to the requirements.

It would help if you were agile and open to experimentation. You must be ready to make the most of any new trend or opportunity. Analysing customer feedback and making appropriate changes is one example of adaptability.

Organisation

Keeping track of your data and contacts requires you to be organised. For instance, having a history of your posts and interactions lets you be a better judge of which days and occasions are optimal for posting content.

This is where project management becomes essential. You can manage internal communications and budgets more efficiently. At Growth Jockey, our project managers handle this aspect for you and let you work on other vital areas of your business.

Wrapping Up

Adept management of social media has extensive benefits for your business. Keeping up with the changes in social media keeps you poised to identify and utilise opportunities to maximum advantage. You also need to sharpen your skills and be the best example for your company.

It would be best if you considered seeking professional services to aid you in your business. At Growth Jockey, our social media experts stay on top of social media. We bring the best social media marketing strategies to your company after carefully analysing your business needs and aspirations. With us, you can take your business to soar heights.

At Growth Jockey, we are committed to helping businesses achieve organic growth through tailor-made strategies that address the specific challenges they face across diverse industries. Regardless of the scale of your company, whether it's a small-scale enterprise or a large corporation, we can provide you with the expertise and insights needed to drive sustainable growth.

Take a proactive step towards unlocking new opportunities for your brand by reaching out to us today!